Presented by Jon Ochenas at Design for Mobile 2009. This case study will examine Sprint's One Click user interface as the culmination of multiple independent efforts throughout the years. The success of these individual efforts provided the momentum and justification for bringing it all together into a complete package. We'll discuss how this complete experience achieved Sprint's business objectives and set the stage for the next generation of One Click. See http://patterns.design4mobile.com/index.php/Bringing_It_All_Together:_One_Click_Case_Study for more

1. EASY
Bringing It All Together
One Click Case Study
March 2009
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Bringing It All Together: One Click Case Study

2. Thanks for coming
I am: Jonathan Ochenas
I do: Interaction Design for Sprint’s Product Design team
Hit me: @ochenas
jonathan.c.ochenas@sprint.com
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Bringing It All Together: One Click Case Study

3. Topics
Historical Context
Driving Data Adoption
A Turning Point
One Click Leads to Another
Observations
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Bringing It All Together: One Click Case Study

4. 2002
Launch of the 3G Network
Personalization = Ringers & Screensavers
Discovery = Main Menu & Favorites
Data Adoption = A surprise at the end of the month
Consistency = ?
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Bringing It All Together: One Click Case Study

5. 2003
Switching from the stick to the carrot
Themes, On Demand and Picture Mail
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Bringing It All Together: One Click Case Study

6. 2005
Success & more of the same
Evolution: Themes & On Demand 3.0
Stasis: Still Acting Opportunistically
Devolution: Business relationships
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Bringing It All Together: One Click Case Study

7. 2006
The Merger: A New Hope
Sprint together with Nextel
(And more design with both, please)
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Bringing It All Together: One Click Case Study

8. 2007
Revolution: The UI is the Product
Business Objectives:
Create value through personalization
Empower with a fearless approach to discovery
Increase data adoption
Increase engagement with a consistent experience
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Bringing It All Together: One Click Case Study

9. Genesis
Ur Click: Bell HGUI
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Bringing It All Together: One Click Case Study

10. Concept Work
Collaborative and In Person
You’r
e wel
come
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Bringing It All Together: One Click Case Study

11. A lot of moving
parts
An unknown number of customers, 2 sets of designers, 1.5
sets of researchers, 2 sets of project/program managers, a
whole heap of product managers and business folks, 3
OEM’s, 4 handsets, 13 Content partners, 1 network.
On a schedule*
* eek!
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Bringing It All Together: One Click Case Study

12. One Click 1.0
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Bringing It All Together: One Click Case Study

13. Success
Across all Objectives
Personalization = Greater Awareness
Discovery = One Click users do more
Data Adoption = Higher attachment rates
Consistency = A new Style Guide is in place
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Bringing It All Together: One Click Case Study

14. Research & Refine
Data drive improvements in
usability and usefulness
Better personalization flows
Extended functionality
Improved OOBE
Consistency
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Bringing It All Together: One Click Case Study

15. 2009: One Click 2.0
An order from on high
For Feature Phones, Touch Devices, Android?
Design Freedom, inside a box
UXD’s time to shine
Want a peek?
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Bringing It All Together: One Click Case Study

16. First, a few things
Now is the time for rational and fundamental change
Deconstruct the widgets to determine their real value
New designs must elevate content as well as function
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Bringing It All Together: One Click Case Study

17. No Main Menu
The Carousel is All
Redacted
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Bringing It All Together: One Click Case Study

18. Bubbles
Are not information services
Redacted
They are a notification structure
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Bringing It All Together: One Click Case Study

19. One Click is Products
And Products are One Click
Redacted
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Bringing It All Together: One Click Case Study

20. Observations
Must avoid over commitment
Design Vendor with In House Design Team
Who is The Decider?
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Bringing It All Together: One Click Case Study

21. Q & A
Please be kind 
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Bringing It All Together: One Click Case Study