1. Marketing / Revenue:
Who is Our User / Customer? What Do They Want?
People with smartphones and Smart TVs
upper-income audience by today's standards.
In 3-5 years? Ubiquitous. Worldwide growth
Our customers want to quickly, easily and inexpensively
connect with their groups, making it a fun and overall
enlightening “Experience”.
Our goal is to acquire and retain 10M+ active users worldwide
within 36 months or less, inexpensively.
2. Marketing / Revenue:
What’s Our Marketing Strategy?
PR / Journalism, SEO, WORD OF MOUTH
We want customers to open and use regularly.
To make people want to share.
We want to delight them! To build a loyal and loving audience.
The User Experience must be stellar to hook early adopters.
We will grow our fan base from the inside / out
So our audience grows fast and inexpensively.
3. Marketing / Revenue:
Strategy: International
We intend on developing products for international audiences
by using spare, easy-to-understand user interactions and
English wording that speakers of all levels may easily interpret.
We will grow our customer base worldwide!
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4. Marketing / Revenue:
Why Buy From Us?
What's our competitive angle? How are we different?
We will build a loyal and loving audience by the following:
Easy help / instructions via ichat
Tutorials on how to get the most from the app
Very friendly, easy-to-use interface
Special, curated Top100 content (10 categories), not available
anywhere else.
Safe, private
Fun!
5. Marketing / Revenue:
How Will We Make Money?
Quick, inexpensive and efficient user / customer acquisition,
active Social Networking and PR campaigns and an avid loyal
fan base will result in fast-growing revenue.
Business, tech and creative advisors will keep us on the
leading edge, thereby maintaining that $100M+ annual
business with good margins.
