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Brand
Logo
A brand is …
the of …
what will be delivered or experienced
Any brand is
a set of perceptions and images
that represent a company, product or service
“Products are made in the factory, but brands
are created in the mind.” - Walter Landor
“Brands are like people really; we remember the
interesting engaging ones, not the wallpaper.”
“A brand for the company is like a reputation for a
person. You earn reputation by trying to do hard
things well.” - Jeff Bezos
“A good brand provides a clear and memorable
sense of what your business stands for.”
The branding process involved in creating
a unique for a product in the
"Know what your
and what your .”
Focus on where those two meet.“ – Kevin Stirtz
Customers Company
Table of Contents
1) Introduction
2) Facts
3) Tips
Buying decisions are based…
>> 80% on emotion and 20% on logic <<
Nobody EVER bought ANYTHING
because they liked the logo
Table of Contents
1) Introduction
2) Facts
3) Tips
Key Factors of Success
▪ Tell your story
▪ Be credible and consistent
▪ Maintain awareness
MY BRAND...
Tell your Story
Be Credible & Consistent
Maintain...
Awareness!
Conclusion
▪ Great products and services
▪ Treat your customers well
▪ Take care of the business
Thanks for your attention.
We welcome your questions,
suggestions, comments!
SHISHI ISHI
(joanna@shishiishi.com)
@SHISHI_ISHI
fb/shishi.ishi

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