Congruent Marketing Online | What NO ONE Is Telling You!

“I’m doing EVERYTHING my mentor is telling me to do, but
it’s just NOT working.”
-Whether you’ve been blogging consistently and getting NO
visitors to your post..
-Or creating Facebook ads and maybe finally getting some
leads.. but NO sales..
-Or buying $1000’s of dollars worth of solo ads, and getting
zero response in your open rates..
Maybe your taking massive action in everything
you’re learning, but there’s a disconnect
and you know you’re just one small tweak
away from having a 5 figure month..

If this is you, stop what you’re doing
right now,
and pay close attention..

Tonight I am going to give you an inside
peek to my business
and get raw about some of my big ideas,
my successes and failures, so you don’t
have to make the same mistake.

You’re going to leave this training with
1. the 3 key components in a congruent
online business,
2. plus 7 real live case studies of
congruent marketing,
3. AND a free gift that will give you
everything you need
to start being aligned with your brand,
your customers and your vision.

I came across internet marketing and
decided to learn how to establish an
online business..

I took massive action.. a LOT of it..
Over a 100 videos and just as many blog
posts..

All I had to show for it, was thousands
of dollars of debt and a few sales..

What happened next? Well I took a
step back to reflect.. I’m embarrassed
to say how long it’s really been since I
actually went full out in my business..
If you really asked yourself- how long
has it been, what would your answer
be?

Here’s the thing.. I’m being dead honest
with you guys right now, and this is
something I almost never share with
anyone...

You can treat your business like a job,
just show up and do the work…
Blog daily, market daily, and buy solo
ads etc

But in business- you don’t get paid just
to SHOW UP!!!!

One of my biggest pet peeves
in our industry
is that there is so much emphasize
on what to do,
and not as much on
why it’s not working..

What I mean by that is,
there is an over abundance
on training, on what to do..

But not much of a support system for
people who follow the training and
can’t figure out what they are doing
wrong

Being congruent covers a lot of moving parts, and you may
just be one tweak away from having success. That is why
we have a bi-weekly secret team mastermind group where
we go over our funnels live, so we can together optimize
our businesses, and hash out problem areas.

This hangout is a sneak peek into
how we mastermind..
..and you’re getting it for FREE!
For more info on this,
get back to the person
who invited you
to see if you qualify..

As you continue paying attention to this FREE training,
imagine what it would be like to be a part of a group
who doesn’t exactly give you a handout-
but a handUP in your business.
If you do your part and take massive action,
we’ll do our part and give you feedback..

Being congruent is not about becoming
a perfectionist, and waiting to take action
as long as I did..
But it is about becoming
better at your craft.
If blogging isn’t working for you, don’t
quit blogging, but don’t either keep on
doing it over and over THE SAME WAY
and expecting a different result.

Congruency is about perfecting the
PROGRESS you are making..
Not about becoming a
perfectionistic procrastinator ..

In all this time I’ve spent reflecting,
here is what I discovered
are the 3 key components to a
congruent online business..

1. What you say (unseen)
(your vision, beliefs about yourself and your business,
your truth, the value you are giving etc)
2. Who you are say it to
(your ideal customer, your prospects, clients,
who you want reading your blog, watching your videos etc)
3. How you are seen (literally, seen)
( how your ideal customers interpret your message, what
they see, your graphics, copywriting, storytelling)

Let’s dissect what you say
(your vision, beliefs about yourself and
your business, your truth, the value
you are giving etc)

The difference between what you say,
and how you are seen is this.
What you say-
your vision
How you are seen-
how people interpret your vision.

Where this becomes an issue is, if you truly want to
help people, but you come off as being spammy.
Here is an example of what you say, what you want
to be known for, not lining up with how you are
being seen.

Here is an exampIe of just “showing up” everyday in my business,
this blog post goes against everything I stand for,
but I wanted to look good in my community by “blogging daily”.
I’m NOT dissing blogging about trending news, but you’ve got to
build a really strong bridge to your offer if you do that..
Which I didn’t, this blog post is just awful!

Homework Session 1
1. What are some things that interest you, that you could become
an expert in?
My answers- “ I love bulldogs, distressed furniture, talking about
different personalities, (I’m a type 4!), cooking, and the list goes
on..”
2. How do you want people to feel when you speak? In blog or
video..
My answers- “I want people to feel inspired, CLEAR, all the bases
covered, feel confident in what to do next. I want to erase
overwhelm and confusion. I want people to feel like they have
everything they need to become successful NOW, that their stories
need to be heard.”

HINT: as you are discovering your
truth, I would suggest you meditate,
get comfortable being alone, write in a
journal etc. Instead of seeing other
people you want to be “like”, think on
how you can be yourself, and how to
be different.

Let’s dissect who you are
saying it to
(your ideal customer, your prospects,
clients, who you want reading your
blog, watching your videos etc)

The reason those pictures I showed
you earlier were spammy,
is because they
didn’t know who
they were speaking to.
It was offensive to me because they
didn’t take the time to get to know me,
their ideal customer.

Blogging about trending news,
or your passions is great.
But if you actually want to
make money doing it,
you need to get that passion based
cooking blog,
or the trending news posts
in FRONT of your ideal audience.

HINT: Look around on your Facebook newsfeed.
How many of the ads you see are relevant to you?
See how this marketer targeted me because
I liked the Ryan Deis page? I love this ad because this
marketer took the time to research Ryan Deis’s market,
and figured out what solutions she could provide to me.

Who are you really speaking to?
What pages do they like, what are their interests?
Homework Session 2
1. Fill in your empathy map.

2. Write a little blurb about your ideal customer
Here’s one of mine for an example:
Lia is 28 years old, newly married, no kids.
She wakes up each morning determined to create a new future that is safe to have children in, and financially
secure.
But she works two jobs just to get by, and it leaves her no time to learn this "internet marketing thing"
She can't quit her jobs because she has student loan debt, and also debt from her buying so many courses online.
She gains weight from not having time to prepare healthy food, and sometimes from the stress of not having
money.
She feels SHAME from her husband and friends and wonders why she hasn't broken through already.
She can't sleep at night because she's so frustrated.
All she's been taught is to create a course online and sell it,
but she feels she has no value to give, and that nobody would buy it.
She longs for a tribe and a mentor that could just help her tweak what she's doing,
she knows she's close, but she's so lonely and confused doing it by herself.
She's scared to set up a blog, she's tried it before and it was so expensive and it broke.
She's becoming more and more scared that she will have kids before she can have everything set up,
so she searches online for a system that can help her do the things she doesn't like,
and help her understand what traffic is,
and just get a few sales coming in,
so she can take her time learning the more technical stuff..
The next day she finds something that changes her life FOREVER!

Let’s dissect how you are seen
( how your ideal customers interpret
your message, what they see, your
graphics, copywriting, storytelling)

Sample intro video script A- Hi, my name is Shirley Mae and I’m so glad you are watching
this video. Where ever you are in the world right now, whether it is morning or evening
or afternoon, I am just so excited to be here with the hundreds of you watching this video. I’m
just out here with my dog right now enjoying the sunshine and the reason i get to do this, is
because I make money from home! If you want to join my team so you can make money,
click the link below and join for $25!
Sample intro video script B- If you’re watching this, it’s because you want to learn my secret
of tripling Facebook engagement on your fan page in less than 3 days.
Hi, I’m Shirley Mae, and before I share with you this tip that’s helped me improve my
engagement by 79%, I want to share something with you.
I used to be so depressed online, trying to learn everything and I felt so overwhelmed. I grew
up Amish so I had a huge learning curve with my laptop. I bought so many courses and tried
to implement as much as I could, but there was something missing.
It wasn’t until I found a mentor that helped me tweak my actions, that I finally started seeing
results. Click the link below if you want to get access to my secret training on how to triple
your Facebook engagement AND, for the next 3 days only, I’m throwing in a BONUS 15
min consultation call on looking at what your biggest obstacle is to succeeding online.

Do you understand the difference between
what your message is,
and how you are being seen?
The truth is, I want to help people,
and if they join for $25,
I can do that.
But which video script showed
that I took the time to actually speak
to my ideal audience’s problems?
Which one will get higher conversions?
Which one is more congruent?

Sample call to action
A- click the link below to access the system that we use to
make money online.
B- As you click the link below, you’ll be hearing from Holly
and Mars as they go through the 3 key online money making
activities and what no one has told you about profit
maximizers. You will leave knowing exactly how to set up a
blog without needing to know HTML or coding, or fancy
design work, without having to pay expensive hosting, and
you’ll be able to speak your message hassle free!

Which was better? A or B?
Make sure you put some thought into your
call-to-actions.
This is what congruent marketing is.

How You’re Seen/Graphics
A cool fun way you can have your truth be seen, is through
graphics. It promotes trust in your brand, and just helps you
convert that much better!
My Colour Palette

Examples I am using my colour palette in-
LOGO
BANNERS

CAPTURE PAGE THANK YOU PAGE
FOOTER BANNER

Why do I know being congruent works?
My video on google plus jumped to over 800 views, and profile
has over 18,000 views
and I did it by TARGETING!

Homework Session 3
1. Look at what your message is, who
you are saying it to, and how they
are seeing your message.. Look
over your blogs, your videos, and
ask yourself- would I buy from me?

sequence
(in video or blog form)
a)headline
b) sub-headline
c) setting the stage
d) story of struggle and challenges
e) turning point
f) journey of discovery
g) epic realization
h) breakdown
i) call to action
See more in depth on this in our all in library.

1. What are some things that interest you, that you could become an
expert in?
2. How do you want people to feel when you speak? In blog or video..
Homework Session 2
1. Fill in your empathy map.
2. Write blurb about your ideal customer
Homework Session 3
1. Look at what your message is, who you are saying it to, and how they
are seeing your message.. Look over your blogs, your videos, and ask
yourself-
would I buy from me?
2. Make sure your message has the proper storytelling sequence

7 Real Live Case Studies Of Congruent Marketing
Before we start this section, I want to show you my blog.
Go to www.shirleymaespeaks.com
Do you remember my colour palette I chose?
This is how it PHYSICALLY looks in blog form.
Take notes!

#1 FB AD THANK YOU PAGE
SALES PAGE
visit:http://heartsoulhustle
.com/work-with-me/

#2 FB AD OPTIN PAGE
THANK
YOU
PAGE

#3 BLOG LOGO
BLOG HEADER
BRIDGING

#4 FB AD
OPTIN PAGE
SALES PAGE

#5 FB AD OPTIN PAGE
PAGE
SALES
VISIT:http://w
ww.heartcoreb
usiness.com/s
pecial-offer

#6 FB AD OPTIN PAGE
SALES
PAGE

#7 OPTIN PAGE THANK YOU PAGE
STATS

Lastly, I want to just speak
real quickly about..
-How to research your target market..
-And how to create HOT looking images..

To watch the rest of this training
(I go live in the back office of my leadpages
account and Facebook audience insights..)
Go to..

http://www.shirleymaespeaks.com/
what-no-one-is-telling-you-about-
congruency-in-your-business/

Make sure you go..
I really want to give you my free gift!

This gift will give you everything you need to
start being aligned with your brand, your
customers
and your vision.

True happiness is when who you are
equals who you want to be.
You deserve to know how that is achieved.

I’ll see you over there!
http://www.shirleymaespeaks.com/what-
no-one-is-telling-you-about-congruency-
in-your-business/

Congruent Marketing Online | What NO ONE Is Telling You!

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Congruent Marketing Online | What NO ONE Is Telling You!