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1. SOCIAL NETWORKINGTrends & ApplicationsDecember 2009
Teemu Arina
tar1natarina.blogging.fi
SOCIAL NETWORKINGTrends & ApplicationsDecember 2009
Teemu Arina
tar1natarina.blogging.fi
42. Users, Brands, Business processes, Values etc.
UsefulUseableDesirableSustainableSocial
Successful Digital ExperienceReason
Purpose
Needs
Intuitive
Easy to use
Accessible
Differentiated
Memorable
Aesthetic
Maintained
Supported
Evolving
Scaling
Conversation
Sharing
Community
Networking
Users, Brands, Business processes, Values etc.
UsefulUseableDesirableSustainableSocial
Successful Digital ExperienceReason
Purpose
Needs
Intuitive
Easy to use
Accessible
Differentiated
Memorable
Aesthetic
Maintained
Supported
Evolving
Scaling
Conversation
Sharing
Community
Networking
Next
Basics
level
Ref: Original by David Armano 2007, modified by Teemu Arina
45. ROLES IN THE ECOSYSTEM ROLES IN THE ECOSYSTEM
CATALYST
Increases chances of survival by
supporting the growth of a living
and functioning ecosystem.
DICTATOR
Aims to own and control a large
portion of the ecosystem.
MILKER
Extracts more value from the
ecosystem than contributes back.
NICHE-PLAYER
Builds specialized services &
niche skills, which help the actor
to differentiate from others.
50. space around us.–
AWARENESS SYSTEMS
–...offer tremendous potential for
innovation, with a wide range of forms
and contexts for transforming the
– Panos Markopoulos et al. (2009)
52. INFORMATION & ATTENTION
–What information consumes is rather
obvious: it consumes the attention of its
recipients. Hence a wealth of information
creates a poverty of attention.–
– Social Scientist Herbert Simon (1971)
58. Teemu Arina
TOMATOES.
CEO - dicole ltd.
tarina.blogging.fi
www.dicole.com
teemu@dicole.com
MY VCARD TO YOUR PHONE:
–Imagination is more
important than knowledge.–
– Albert Einstein
tar1na