This document discusses continuous validation, which involves validating a product idea at each stage of development through techniques like customer interviews, surveys, prototypes and minimum viable products. It emphasizes validating the problem before building a solution by gathering customer feedback to ensure the solution solves a real problem. It also provides tips for quickly building low-fidelity prototypes using tools like Keynote to validate concepts before investing heavily in development and discusses how to gather useful feedback with low friction by keeping surveys and feedback simple.

1. Continuous Validation
Shihab Hamid and Sherif Mansour
Product Guys @ Atlassian

4. Build
Measure
Learn
2.0

5. Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(

6. on the cheap
Continuous Validation

7. Problem( Idea( Prototype( Product(

8. Validate the problem
1 Urgent?
2 Pervasive?
3 Pay to solve?

10. Surveys
Group your market into common problem areas
User Story Mapping
Map out user flow and solve the biggest pain point
Customer Interviews
Identify common pain-points and underlying problems

11. Problem( Idea( Prototype( Product(

12. Give them $100
Force the prioritisation question on your customers
Sell before you build
Market your solution as it were built using a landing page
Interviews & Surveys
Engage your customers and aggregate their perspective

19. Problem( Idea( Prototype( Product(

20. validate before you
START

22. fakeit till you
make IT

23. tools to help you
fake IT

24. Build a user interface “Flatpack”
http://atlss.in/AUIFlatpack

25. Per-user extensions
Great for visual prototypes, quick DOM manipulation,
dialogs, prompts, JS-based changes...
Quick and easy to hack up
HTML + CSS + JS and you’re done
User-specific extensions (“Speakeasy”)
http://developer.atlassian.com/display/SPEAK

26. speed
fidelity
?

28. speed
fidelity
?

29. Faking it: A recipeKeynote Edition
1 Make your base
Take a screenshot with the main screen(s) you want to work with,
paste in Keynote.
2 Mix & match keynote goodness
Use pre-prepared some ready-to-use dialogs, menus, buttons... all in
Keynote ready to to mix in with your recipe.
3 Apply desired icing on top
Link parts of the screen, transition slides show screen flows, animate
to show interaction... it’s all up to you!

30. Build a toolbox
Create a visual library of your product components, consider a
JavaScript framework or prototype in Keynote or PowerPoint.
It’s okay to fake it
Save time and money - validate your concepts, fast.
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6
39
Use the right tool
High fidelity prototypes are not always what you want.
Choose the right tool for each situation.

31. Problem( Idea( Prototype( Product(

32. friction

35. GOT FEEDBACK?
PRIZEmovie tix

36. Easily express yourself
Quick and simple
Rate this feature:
bad
good
great
↓ barrier to entry
Avoid login, reduce the amount of fields, context
switching...
* required
Make it fun!
Think of how you can incentivise.
PRIZEmovie tix

38. Problem( Idea( Prototype( Product(

39. Thank you!
@sherifmansour
sherif@atlassian.com
@shihabhamid
shihab@atlassian.com