This document contains a series of tweets by Wil Reynolds discussing real company marketing strategies (#RCS) and advising against black hat SEO tactics. Reynolds advocates for developing high-quality, engaging content that adds value rather than just seeking links. He argues this approach will lead to more traffic, engagement, and revenue over time instead of quick shortcuts. Reynolds encourages SEOs to start small with #RCS and view their role as helping drive overall company strategies rather than just search engine rankings.

1. Real company stuff…It’s a struggle
Wil Reynolds
Associate
SEER Interactive
Seerinteractive.com
@wilreynolds

2. Warning - Warning - Warning
@wilreynolds

3. Scale – Scale - Scale
@wilreynolds

4. Ya’ll talkin about “LINK Juice?” Not Revenue,
Not Engagement, Not SOV, LINKS, Ya’ll talkin’ about Links, man?
@wilreynolds

5. Business existed before search engines
@wilreynolds

6. 1986
@wilreynolds

7. How would you sell…
Software
@wilreynolds

8. @wilreynolds

9. @wilreynolds

10. @wilreynolds

11. #RCS
@wilreynolds

12. Before this?
@wilreynolds

13. We’re better than that
@wilreynolds

14. Thinking…
@wilreynolds

15. Buy old
domains and Buy text links Buy text
301 them in footers
10,000 links in copy
pinterest
Cloaking Fake Reciprocal
accounts
Linkbait stumbles DIGG links
3 way link Network
exchange IMG Alt White text
Private link On White
network stuffing backround
@wilreynolds

16. @wilreynolds

17. @wilreynolds

18. True Story…
@wilreynolds

19. Mommy Bloggers
for a construction
company?
@wilreynolds

20. Yeah, it’ll get links
@wilreynolds

21. Get you laughed out of the VP’s office
@wilreynolds

22. OR
@wilreynolds

23. “Our company wants to
inspire the next
generation of
engineers…”
@wilreynolds

24. @wilreynolds

25. Real Co. Sh*t
@wilreynolds

26. @wilreynolds

27. REALLY?
@wilreynolds

28. Protip: Find people copying
your fashionistas images
@alliebrown89
@wilreynolds

29. Tweet their post when they credit you
@wilreynolds

30. SEO’s w/ marketing plans?
@wilreynolds

31. Google’s favoring brands….
@wilreynolds

32. Finally rewarding brand activity
@wilreynolds

33. no followers
no engagement
no cust. service
no content
@wilreynolds

34. WINNER!
@wilreynolds

35. I can build a legit business on…this strategy??
@wilreynolds

36. This sounds like some hokey bullshit, but OK
@wilreynolds

37. Cutts Mueller
You You
Penguin Slap!
@wilreynolds

38. Cleaning up low
quality links?
@wilreynolds

39. @wilreynolds

40. Develop a clean up
your crappy
business tool
@wilreynolds

41. Still not getting it
@wilreynolds

42. Today’s SEO wants
Clients who
@wilreynolds

43. Engage
@wilreynolds

44. Rabid Fans
@wilreynolds

45. Stand for something
@wilreynolds

46. Share their expertise
@wilreynolds

47. Share their data
@wilreynolds

48. Share their data
@wilreynolds

49. Share their data
@wilreynolds

50. @wilreynolds

51. Real company sh*t
#RCS
j.mp/PdH1dc
@wilreynolds

52. Building followers
is the new link building
@wilreynolds

53. What writers, bloggers
are following you?
@wilreynolds

54. Followerwonk
@wilreynolds

55. Writers
55
@wilreynolds

56. No followers?
Do it to a competitor!

57. Client challenge
No new stuff for links

58. Image search for logo +
sponsorship
@adammelson

60. [companyname] +
event

62. DON’T EVEN THINK ABOUT IT!

63. bit.ly/localmoz
@kanejamison

64. Company already
has done #RCS
w/ content?

65. content gets copied
@JHTScherck

66. Protip: Set up G alerts after
every major content push

67. 30 second guide to
content ideas

68. How can you know
what to write??

69. Curious

76. Revenue matters
How much traffic, newsletter
signups, and conversions?
Are you getting?

77. bit.ly/conversions-and-links
@jasonacidre

78. Giveaway = $3900 direct sales
250+ Social shares (engagement)
50 comments (engagement )
10 new customers

79. Giving away product
made client
$3900 in 1 week

80. Oh, and their rankings
are going up

81. “Vs”
searches

82. 82
@wilreynolds

83. 83
@wilreynolds

84. Do you have the
content?
84
@wilreynolds

85. B2B?
#RCS is even easier
85
@wilreynolds

86. Use PPC data!
(client story)
86
@wilreynolds

87. ASSETS FAKE SOCIAL VOTES
INBOUND MARKETING ARTICLE DIRECTORIES
RELATIONSHIPS HACKED SITES
COMMUNITY DIRECTORIES
HOLY GRAIL CRAPOLA
87
@wilreynolds

88. Are you going to
invest the time?

89. Don’t need big brand
$$ to do #RCS

90. Skateboard Client

91. @nicomicelli

92. HOLD THE FREAK UP!
(retrain the SEO mind)

93. Add value

94. Interview the builders
Create a Google map of gov’t parks
Most friendly cities for skate boarders
# of skate parks [study]
Go shoot video
How to get your city to build a skate park

95. Vs.

96. Links via customer service?

97. There will be turbulence

98. I’m gonna
sue your
client

99. “Search strategy should
be driving content
strategy”
- Marketing VP of MAJOR brand

100. SEO’s are best to drive
content strategy IF (BIG IF) we
can understand our role in a
larger context

101. We MUST stop this!!

102. Scavengers - We can do more with less

103. Stop making our
work about links &
shortcuts

104. =

105. Start making our
work about industry
leadership

106. Start making our
work about caring
for customers

107. Start making our work
about engagement

108. Start making our work
about education

109. =
I love those SEO guys

110. We can win the
budgets we deserve

111. Your first attempts
will suck

112. #RCS starts
somewhere

114. Now, its … THIS!

115. Its in our DNA to do
more with less

116. Let’s DO THIS
Let’s get STARTED!

117. Wil Reynolds
Associate
SEER Interactive
Seerinteractive.com
@wilreynolds