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Understanding Online Marketing Sep
1.
2.
3.
Search engine optimisation
4.
Search engine advertising
5.
Social media marketing
6.
7.
In
2012, Aussies are predicted to spend $32 billion online!*
8.
Nearly
80% of internet users have made a purchase online***
9.
* Source:
Forrester research - B and T Magazine August 2009.
10.
** Source:
APCA – B and T Magazine August 2009
11.
12.
Japan US$3175
13.
South Korea US$3027
14.
India US$2147
15.
16.
17.
19.
20.
21.
Too far down
the search engine results?
22.
Not getting enough
online enquiries?
23.
Unsure about keyword
strategy?
24.
Confused by link
strategy?
25.
26.
SEA - Search
Engine Advertising
27.
28.
29.
30.
31.
32.
What you do?
33.
Why is it
important to them?
34.
35.
36.
37.
For example: there
are ten times more searches for ‘recipe’ or ‘diet’ than there are for ‘pasta’ or ‘herbs’
38.
Identify what your
target customers may be trying to achieve rather than what you are trying to sell
39.
40.
Google analytics
41.
Keyword research(Keyword research
report)
42.
Competition analysis
43.
Site structure
44.
Sitemap
45.
Local business results
46.
On-page optimisation
47.
Directory submission
48.
Article submission
49.
Link building
50.
51.
52.
54.
55.
56.
57.
59.
60.
Google is always
one step ahead
61.
Flash websites are
much harder to optimise
62.
High competition for
the best keywords
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
Decide on a
daily budget
74.
Set your maximum
cost per click (CPC)
75.
Create a keyword
list
76.
Write an ad
which attracts customers
77.
Decide on a
‘call to action’
78.
Track, monitor, modify
and improve
79.
80.
81.
“The ads don’t
appear like they’re supposed to”
82.
“My company can
afford more”
83.
“It’s too expensive”
84.
“‘Tyre-kickers’ waste my
money”
85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95.
96.
97.
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100.
101.
102.
83% have viewed
video online
103.
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106.
107.
108.
109.
110.
111.
112.
113.
114.
115.
116.
117.
118.
119.
Allows people to
create posts (“tweets”) of 140 characters or less
120.
121.
Followers couldn’t reply
to tweets
122.
123.
Began using #
to tag conversations
124.
125.
Extremely rapid spread
of ideas, content and comments
126.
127.
128.
129.
130.
131.
132.
How many followers
may share this with their followers? And so on…
133.
134.
135.
136.
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