Presentation with examples of brand disclosure

1. Social Media
Disclosure
Approaches
ShesConnected Multimedia Corp.
www.shesconnectedmultimedia.com
April 14, 2011
Canadian Institute

2. ShesConnected Multimedia Corp.
Helping brands connect with women who matter.
Social Network for Women
• Online social networking site for women
• Directory for women’s blog, groups, businesses and event
• Access to digitally influential women for Advertiser programs
Brand/Blogger Events
• Annual Conference each year in Toronto
• Smaller events in cities across Canada
• Manage online events like twitter parties
Market Research: Women & Social
• Research report on how women use social media
• Downloaded by over 2000 times
• 2011 report will be available in the spring
Community Management Consulting
• Community Management Strategy &Services
• Community Management Tool Kits
• Digital Outreach Programs

3. ShesConnected Multimedia
Donna Marie Antoniadis, Co-founder & CEO
Donna Marie has over twenty years of experience in sales,
business development, and marketing, with focus on the
Internet industry since 1995 working with the Yellow Pages
and Shaw Cable as they launched their first Internet
initiatives. In 2003 she started working in the mobile
marketing with leading brands such as P&G, AT&T, Sprint,
Verizon, and Nextel. Since 2007 Donna Marie has been
exclusively focused on Social Media when started
ShesConnected Multimedia working with Coca-Cola, Maple
Leaf Foods, General Motors, and many others.
Donna Marie was also recognized by Forbes as one of the
top 20 best branded women on twitter 2010.
Twitter: @donnaantoniadis
Linkedin: http://ca.linkedin.com/in/donnamarieantoniadis
ShesConnected:
www.shesconnected.com/members/profile/ShesConnectedCofound

4. Disclosure Approaches
1. Individual posts, non-branded site
– Blogger Outreach: Blog Post Cheerios
– Brand Ambassador (various)
2. Corporate Disclosure: employees of company
– Branded Corporate Presence with Employees: McDonalds
3. Outreach on behalf of a Brand by Non-employees
– Branded Corporate Twitter Account with Mom Blogger: Kraft
– Branded website/twitter account brand ambassadors: Chevrolet
– Outsourced Community Management: General Motors Business Card

5. Blogger Outreach: blog post

6. Blogger Outreach: Corporate Badge

7. MacDonald’s Corporate

8. MacDonald’s Corporate Website

9. MacDonald’s Individual Twitter Accounts

10. MacDonald’s Individual Twitter Accounts

11. Corporate Site – Consultant tweeting

12. Chevrolet Cruze-Arati Website

13. Chevrolet Cruze-Arati Twitter Page

14. Chevrolet Cruze-Arati Independent
Tweeter

15. GM Community Manager Facebook Profile

16. GM Community Manager Twitter Account

17. GM Community Manager Blog

18. Thank You!
www.shesconnected.com
www.shesconnectedmultimedia.com
Donna Marie Antoniadis, Co-founder & CEO
donna.marie@shesconnected.com