High bounce rates adversely affect sender reputation and apparently have a negative effect on delivery rates. As an email marketer, you should attempt to decrease your bounce rate.

1. Reasons For
High Email Bounce Rate
By: Alphasandesh.com

2. Initiation
• High bounce rates adversely affect sender
reputation and apparently have a negative
effect on delivery rates. As an email marketer,
you should attempt to decrease your bounce
rate.
alphasandesh.com

3. What is Email Bounce Rate?
• E-mail bounce rate is the proportion of sent
messages that could not be delivered. These
bounces can either be soft or hard.
• Hard bounces occur when message gets delivered
to an invalid email address, whereas
• soft bounces occur when the e-mail server
encounters a problem, such as a mailbox that has
reached over limit.
• Indeed, managing your email bounce rate can
enhance conversions, increasing the ROI of your
e-mail marketing campaign.
alphasandesh.com

4. Reasons for Occurrence of Bounce Rates
• Below are some reasons for occurrence of
high email bounce rates:
I. An imaginary email id
II. Emails which are impossible to deliver
III. Blocked email addresses
IV. Do not have quality content
alphasandesh.com

5. An Imaginary Email ID
• If the bounce gets marked as
missing e-mail address, the
email address could have an
error or the individual with the
id may have left the
organization.
• There is also a possibility that
the contact gave a wrong email
address, which can be the case
if you are providing something
online in return for an email.
alphasandesh.com

6. Emails Which are Impossible to Deliver
• If bounced emails get marked
under undeliverable category
that means the recipient e-mail
server is momentarily
unavailable, overburdened, or
could not be found.
• An email server that could not
be found may have stopped or
under maintenance, so this may
just indicate waiting to send the
e-mail to the addresses again.
alphasandesh.com

7. Blocked Email Addresses
• If the email ids get into
the blocked category, the
recipient server has
banned the incoming e-
mail.
• This is usually the case
amongst government
organizations or schools,
where servers can be
very strict when it comes
to receiving e-mails.
alphasandesh.com

8. Do Not Have Quality Content
• Poor or low quality content
can make visitors go out
without visiting on the
company's website. You can
come across at the standard
time visitors are spending
on the page; if this time is
low, then there is a high
probability that the readers
are getting the content
inappropriate and of no use.
alphasandesh.com

9. Conclusion
• Therefore, when we
think of e-mail bounce
rates we only think of
losses that we acquire,
it is very necessary that
you lessen your bounce
rate, to improve your
website's productivity
and increase the return
on investment.
alphasandesh.com

10. Verify email addresses
with our free email
verifier tool also known as
email address checker.
For more details visit
www.alphasandesh.com
alphasandesh.com