Email is not only a successful marketing channel — it is also the simplest entry point into mobile, and does not take a lot of expertise. However, there is more to successful email marketing campaign than just sending a message to a mobile phone.

1. Email – An Important
Element Of Mobile
Marketing Strategy
By: Alphasandesh.com

2. Inception
• In present marketing scenario mobile has been emerging as
the main factor for all kinds of promotional communication.
All businesses need to realize the significance of mobile
marketing and the role it can substantially play in making your
brand popular among the customers. Whereas most of the
organizations are still focusing on mobile SMS marketing and
usual advertising, they have ignored the area of email
marketing through mobile, which would help them in
reaching various clients directly through mobile devices.
alphasandesh.com

3. Tips for mobile email marketing
• Email is not only a successful marketing channel — it is also
the simplest entry point into mobile, and does not take a lot
of expertise. However, there is more to
successful email marketing campaign than just sending a
message to a mobile phone.
• Here are a few essential factors which you should consider
while making your mobile email marketing strategy:
 Pertinence
 Consider timing of your campaign
 Email campaign testing
 Have a responsive design
alphasandesh.com

4. Pertinence
• Your emails must be
pertinent or relevant to
your audience. Generally
this will be administered by
their own contact choices
when they signed up to
your email list. Though, it is
necessary that you divide
your mailing list to make
more targeted campaigns
based on other additional
data, such as buying history,
discarded shopping carts
and wish lists.
alphasandesh.com

5. Consider timing of your campaign
• According to recent studies,
users are more probable to
open messages obtained on
Fridays than on any other
day. While others say
midweek promotions can
be successful, mostly during
the early morning and
evening converts easily.
alphasandesh.com

6. Email campaign testing
• The frustrating fact about
mobile email marketing is
that it varies that means a
thing which works for one
brand's audience might not
work for other brand.
• Every email marketing
campaign is a
knowledgeable experience.
Marketers or promoters will
need to test what works
well, what can be made
better, and what must be
dropped.
alphasandesh.com

7. Have a responsive design
• Responsive design is a set
of methods used to make
an outline readable and
accessible on any screen
and any platform on
which it is presented.
Make use of fluid grids,
graphics and media
queries which permit
messages to sense what
type of mobile device is
being used to show them,
and change accordingly.
alphasandesh.com

8. Conclusion
• Overall, if done properly,
your mobile email
marketing efforts are
compelled to provide you
with desired results and
generate more profit in a
few months' time.
alphasandesh.com

9. We are a leading email service provider.
For more details have a look at
www.alphasandesh.com
alphasandesh.com

10. We are a leading email service provider.
For more details have a look at
www.alphasandesh.com
alphasandesh.com