SlideShare a Scribd company logo
1 of 10
5 BEST EMAIL MARKETING STRATEGIES FOR
RETAILERS AND ONLINE STORES
By: Alphasandesh.com
INITIATION
 In case you are a retail store owner or e-commerce-
based business, advertising your products through
a viable medium is vital in driving your sales up and
improving traffic. One of the most well-known
strategies among both sellers and consumers is
email, as this permits businesses to communicate
with clients at any time, and people can get access
to these messages from nearly everywhere.
alphasandesh.com
EMAIL MARKETING TACTICS FOR RETAILERS
 Here are some email marketing tactics retailers can
use to enhance and expand their marketing
campaigns:
 Segment your messages according to customer
interests
 Consider building quality email list
 Optimize for mobile audience
 Send interesting and relevant messages
 Send attractive offers as an incentive
alphasandesh.com
SEGMENT MESSAGES ACCORDING TO CUSTOMER
INTEREST
 Businesses and
retailers know that their
customers come from
every sphere of life,
and this means that
email marketing
messages need to
segment around and
hold these differences
to see the best results.
alphasandesh.com
CONSIDER BUILDING QUALITY EMAIL LIST
 Making list of those
customers who bring
value and profits to
company; Quality of
email list must be in your
focus not quantity list.
Since you are just not
creating e-mail list, but
building company's
reputation thus
marketers must
concentrate on high
performing email list.
alphasandesh.com
OPTIMIZE FOR MOBILE AUDIENCE
 When planning the e-
mail marketing
campaign you should
always remember that
with integration of
Smartphone and
tablets, big number of
customers will unfold
your mail in these
devices, if this left
unnoticed the chance
to capture the market
will be lost.
alphasandesh.com
SEND INTERESTING AND RELEVANT MESSAGES
 As per regular plan,
your messages need to
be significant and
customized and they
must reach according
to your customers'
expectations.
alphasandesh.com
SEND ATTRACTIVE OFFERS AS AN INCENTIVES
 Just send out attractive
offers for your
subscribers because
these exclusive offers
not only benefit your
subscribers for their
continuing loyalty, but
they can create repeat
business.
alphasandesh.com
CONCLUSION
 It's no surprise that
various stores have
stopped using
traditional marketing
methods altogether in
favor of e-mail. So, get
ready to take the
plunge and send your
retail store marketing to
the next level.
alphasandesh.com
ALPHASANDESH OFFERS
BULK EMAIL MARKETING
SERVICES. FOR MORE
INFORMATION FEEL FREE
TO VISIT
WWW.ALPHASANDESH.COM
alphasandesh.com

More Related Content

More from Sherin Thomas

6 methods to retain customers through email marketing
6 methods to retain customers through email marketing6 methods to retain customers through email marketing
6 methods to retain customers through email marketingSherin Thomas
 
5 tips to manage email marketing campaign efficiently
5 tips to manage email marketing campaign efficiently5 tips to manage email marketing campaign efficiently
5 tips to manage email marketing campaign efficientlySherin Thomas
 
How to protect businesses from email hacking
How to protect businesses from email hackingHow to protect businesses from email hacking
How to protect businesses from email hackingSherin Thomas
 
3 methods to manage email bounce effectively
3 methods to manage email bounce effectively3 methods to manage email bounce effectively
3 methods to manage email bounce effectivelySherin Thomas
 
Affiliate email marketing mistakes to avoid
Affiliate email marketing mistakes to avoidAffiliate email marketing mistakes to avoid
Affiliate email marketing mistakes to avoidSherin Thomas
 
5 email whitelisting best practices
5 email whitelisting best practices5 email whitelisting best practices
5 email whitelisting best practicesSherin Thomas
 
False positive emails – does it affect your email marketing campaign
False positive emails – does it affect your email marketing campaignFalse positive emails – does it affect your email marketing campaign
False positive emails – does it affect your email marketing campaignSherin Thomas
 
6 types of marketing emails that every business should use
6 types of marketing emails that every business should use6 types of marketing emails that every business should use
6 types of marketing emails that every business should useSherin Thomas
 
6 best practices to manage email reputation
6 best practices to manage email reputation6 best practices to manage email reputation
6 best practices to manage email reputationSherin Thomas
 
Why behavioral targeting is must to improve email marketing roi
Why behavioral targeting is must to improve email marketing roiWhy behavioral targeting is must to improve email marketing roi
Why behavioral targeting is must to improve email marketing roiSherin Thomas
 
Email phishing and its effect on your marketing campaign
Email phishing and its effect on your marketing campaignEmail phishing and its effect on your marketing campaign
Email phishing and its effect on your marketing campaignSherin Thomas
 
Email marketing strategies for publishers
Email marketing strategies for publishersEmail marketing strategies for publishers
Email marketing strategies for publishersSherin Thomas
 
5 steps of effective marketing strategy for email newsletter
5 steps of effective marketing strategy for email newsletter5 steps of effective marketing strategy for email newsletter
5 steps of effective marketing strategy for email newsletterSherin Thomas
 
6 tips for writing effective email marketing copy
6 tips for writing effective email marketing copy6 tips for writing effective email marketing copy
6 tips for writing effective email marketing copySherin Thomas
 
6 best ideas to develop email marketing list
6 best ideas to develop email marketing list6 best ideas to develop email marketing list
6 best ideas to develop email marketing listSherin Thomas
 
6 factors which may influence your email open rate
6 factors which may influence your email open rate6 factors which may influence your email open rate
6 factors which may influence your email open rateSherin Thomas
 
Email marketing solutions in house or hosted
Email marketing solutions  in house or hostedEmail marketing solutions  in house or hosted
Email marketing solutions in house or hostedSherin Thomas
 
Email bounce 7 tips to handle it effectively
Email bounce  7 tips to handle it effectivelyEmail bounce  7 tips to handle it effectively
Email bounce 7 tips to handle it effectivelySherin Thomas
 
Can spam act- check whether your email comply with it or not
Can spam act- check whether your email comply with it or notCan spam act- check whether your email comply with it or not
Can spam act- check whether your email comply with it or notSherin Thomas
 
Bulk email service provider.ppt
Bulk email service provider.pptBulk email service provider.ppt
Bulk email service provider.pptSherin Thomas
 

More from Sherin Thomas (20)

6 methods to retain customers through email marketing
6 methods to retain customers through email marketing6 methods to retain customers through email marketing
6 methods to retain customers through email marketing
 
5 tips to manage email marketing campaign efficiently
5 tips to manage email marketing campaign efficiently5 tips to manage email marketing campaign efficiently
5 tips to manage email marketing campaign efficiently
 
How to protect businesses from email hacking
How to protect businesses from email hackingHow to protect businesses from email hacking
How to protect businesses from email hacking
 
3 methods to manage email bounce effectively
3 methods to manage email bounce effectively3 methods to manage email bounce effectively
3 methods to manage email bounce effectively
 
Affiliate email marketing mistakes to avoid
Affiliate email marketing mistakes to avoidAffiliate email marketing mistakes to avoid
Affiliate email marketing mistakes to avoid
 
5 email whitelisting best practices
5 email whitelisting best practices5 email whitelisting best practices
5 email whitelisting best practices
 
False positive emails – does it affect your email marketing campaign
False positive emails – does it affect your email marketing campaignFalse positive emails – does it affect your email marketing campaign
False positive emails – does it affect your email marketing campaign
 
6 types of marketing emails that every business should use
6 types of marketing emails that every business should use6 types of marketing emails that every business should use
6 types of marketing emails that every business should use
 
6 best practices to manage email reputation
6 best practices to manage email reputation6 best practices to manage email reputation
6 best practices to manage email reputation
 
Why behavioral targeting is must to improve email marketing roi
Why behavioral targeting is must to improve email marketing roiWhy behavioral targeting is must to improve email marketing roi
Why behavioral targeting is must to improve email marketing roi
 
Email phishing and its effect on your marketing campaign
Email phishing and its effect on your marketing campaignEmail phishing and its effect on your marketing campaign
Email phishing and its effect on your marketing campaign
 
Email marketing strategies for publishers
Email marketing strategies for publishersEmail marketing strategies for publishers
Email marketing strategies for publishers
 
5 steps of effective marketing strategy for email newsletter
5 steps of effective marketing strategy for email newsletter5 steps of effective marketing strategy for email newsletter
5 steps of effective marketing strategy for email newsletter
 
6 tips for writing effective email marketing copy
6 tips for writing effective email marketing copy6 tips for writing effective email marketing copy
6 tips for writing effective email marketing copy
 
6 best ideas to develop email marketing list
6 best ideas to develop email marketing list6 best ideas to develop email marketing list
6 best ideas to develop email marketing list
 
6 factors which may influence your email open rate
6 factors which may influence your email open rate6 factors which may influence your email open rate
6 factors which may influence your email open rate
 
Email marketing solutions in house or hosted
Email marketing solutions  in house or hostedEmail marketing solutions  in house or hosted
Email marketing solutions in house or hosted
 
Email bounce 7 tips to handle it effectively
Email bounce  7 tips to handle it effectivelyEmail bounce  7 tips to handle it effectively
Email bounce 7 tips to handle it effectively
 
Can spam act- check whether your email comply with it or not
Can spam act- check whether your email comply with it or notCan spam act- check whether your email comply with it or not
Can spam act- check whether your email comply with it or not
 
Bulk email service provider.ppt
Bulk email service provider.pptBulk email service provider.ppt
Bulk email service provider.ppt
 

Recently uploaded

My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Wonjun Hwang
 
Vector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector DatabasesVector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector DatabasesZilliz
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piececharlottematthew16
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfRankYa
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfSeasiaInfotech2
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 

Recently uploaded (20)

My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
 
Vector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector DatabasesVector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector Databases
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdf
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 

5 best email marketing strategies for retailers and online stores

  • 1. 5 BEST EMAIL MARKETING STRATEGIES FOR RETAILERS AND ONLINE STORES By: Alphasandesh.com
  • 2. INITIATION  In case you are a retail store owner or e-commerce- based business, advertising your products through a viable medium is vital in driving your sales up and improving traffic. One of the most well-known strategies among both sellers and consumers is email, as this permits businesses to communicate with clients at any time, and people can get access to these messages from nearly everywhere. alphasandesh.com
  • 3. EMAIL MARKETING TACTICS FOR RETAILERS  Here are some email marketing tactics retailers can use to enhance and expand their marketing campaigns:  Segment your messages according to customer interests  Consider building quality email list  Optimize for mobile audience  Send interesting and relevant messages  Send attractive offers as an incentive alphasandesh.com
  • 4. SEGMENT MESSAGES ACCORDING TO CUSTOMER INTEREST  Businesses and retailers know that their customers come from every sphere of life, and this means that email marketing messages need to segment around and hold these differences to see the best results. alphasandesh.com
  • 5. CONSIDER BUILDING QUALITY EMAIL LIST  Making list of those customers who bring value and profits to company; Quality of email list must be in your focus not quantity list. Since you are just not creating e-mail list, but building company's reputation thus marketers must concentrate on high performing email list. alphasandesh.com
  • 6. OPTIMIZE FOR MOBILE AUDIENCE  When planning the e- mail marketing campaign you should always remember that with integration of Smartphone and tablets, big number of customers will unfold your mail in these devices, if this left unnoticed the chance to capture the market will be lost. alphasandesh.com
  • 7. SEND INTERESTING AND RELEVANT MESSAGES  As per regular plan, your messages need to be significant and customized and they must reach according to your customers' expectations. alphasandesh.com
  • 8. SEND ATTRACTIVE OFFERS AS AN INCENTIVES  Just send out attractive offers for your subscribers because these exclusive offers not only benefit your subscribers for their continuing loyalty, but they can create repeat business. alphasandesh.com
  • 9. CONCLUSION  It's no surprise that various stores have stopped using traditional marketing methods altogether in favor of e-mail. So, get ready to take the plunge and send your retail store marketing to the next level. alphasandesh.com
  • 10. ALPHASANDESH OFFERS BULK EMAIL MARKETING SERVICES. FOR MORE INFORMATION FEEL FREE TO VISIT WWW.ALPHASANDESH.COM alphasandesh.com