ETA+merus portfolio

ETA ELECTRIC| a consulting partner providing power efficiency services and products| based in Cairo
Partnership
MERUS POWER ETA ELECTRIC

Agenda
Electricity in Egypt Landscape1
ETA ELECTRIC Overview2
MERUS POWER3
4 Recent Activities
Contact Us5

Electricity in Egypt Landscape
1- Electricity in Egypt Landscape

Governmental Legislation
(New Electricity Regulation)
regarding the power quality has
been published, the regulation
puts an obligation on the
facilities to have an energy
consultation and also strong
penalties on the low power
quality and power factor, a copy
for the legislation is available to
Eta Electric.

Market Status
Increasing in
(Electricity
Production)
Raising in (Electricity
Tariff)
Substantial gap
between (Production
and Demand)
New regulation for
(Power Quality and
Energy Efficiency) to be
applied
So the (Power
Quality and Energy
Efficiency products
will be in a huge
demand)

Non Governmental Energy Community
United Nation
Environment
Program in
Egypt (UNEP).
Regional Center
for Renewable
Energy and
Energy
Efficiency
(RCREEE).
Egypt Green
Energy
Association
(EGEA).
United Nation
Industrial
Development
Organization in
Egypt (UNIDO).
Cooperation conducted with public organizations which have an impact on the market and
governmental policies regarding (Power Quality and Energy Efficiency)

Customers – Industrial Facilities
• Selecting and choosing customers based on the (Targeted segment)
the customers will be the large and medium facilities in the industrial
areas, and different Electricity Distribution Companies.
• Facilities and Factories in the industrial areas in Egypt like (6 of
October industrial area, 10 of Ramadan industrial area).
• Large companies and commercial buildings in the down town and
different Egyptian suburban.
• Renewable Energy Projects.

Target and Opportunity
Strong
opportunity to be
targeted
Total no. of customers in the
distribution companies: 28.1
Million, the industrial sector
represents 27% from the market.
Egyptian electrical grid losses
reaches 14% from the total
energy generated, Egyptian
government is working on
reducing the losses up to 7%, by
working on improving the
efficiency of the grid.
Increasing in the electricity tariffs
up to 83pt/KWh during peak, this
pushes the different facilities to
find solution to control the
electricity bill by increasing
efficiency.

ETA ELECTRIC Overview
2- ETA ELECTRIC Overview

What is ETA ELECTRIC ?
Our vision is to be a leading (Energy Service Company -
ESCo) offering solutions for (Power Quality and Energy
Efficiency) in Egypt.
Vision
We work to help consumers to have an efficient reliable
electric system with high quality and minimum energy
consumption.
Mission
• Energy Consultation Service.
• (Power Quality and Energy Efficiency) equipment
supplier.
Area of
Focus

Structure
Managing Director
Engineering
Department
Electrical
Technical
Engineer
Electrical
Installation
Engineer
Electrical
Marketing
Engineer
Back Office
Accountant
Electrical Consultant Engineer

Strategy
.Focusing on
segmentation
Offering
competitive
solutions
First mover
advantage
Leverage of the good
connection with the
ministry of electricity.

Offering Competitive Solutions
ETA ELECTRIC
Offers for
Industrial Facilities
(Product + Energy
Consultation
Service)
Electrical Utilities
(Product) only

Our Services
• We offer complete solutions for the different type of facilities
(Industrial and Residential) starting from
1. Planning and Energy Auditing
2. Implementation and Commissioning
3. Measurement and Verification
• This is being conducted by our professional engineers using
efficient electrical equipment which matching the international
standards of (IEC , ISO , and IEEE ) .

Keys Success Factors
ETA ELECTRIC engineering stuff has different experiences in the electrical field
which will help integration and cooperation in achieving the company targets.2
A new legislation regarding the (Power Quality and Energy Efficiency ) including
tough criteria will be passed soon, this legislation is available for ETA ELECTRIC.3
There is no private companies specialized in Power Quality services in Egypt and
there is limit number of companies which offer Power Quality equipments.4
Group of well trained ambitious engineers who are certified and working on
completing all the international standards in energy auditing and saving (IRCA
ISO 50001, PEM, CEM, EMP).
1

MERUS POWER
3- MERUS POWER

MERUS POWER
Company Background
1. MERUS Power Dynamics Oy was founded by a
team of experienced engineers in Nokia, Finland.
2. The company provides efficient, reliable, power
quality solutions to its customers.
3. The company’s core competence is dynamic
harmonic filtering and reactive power compensation.
4. MERUS Power is headquartered in Nokia and is
located in the old industrial facilities of Nokia
Corporation.
5. Company has ISO 9000 Quality system.

MERUS POWER
Products
• MERUS A-SERIES ACTIVE FILTER
The MERUS A-SERIES Active Filter provide an efficient
solution for power quality applications in commercial and
industrial facilities as well as in distribution power
generation
• MERUS M-SERIES STATCOM
The MERUS M-SERIES STATCOM offer a solution to power
quality challenges faced by heavy industries and grid
connection of renewable energy. The solution delivers
real-time response to system variation to ensuring that
overall system stability remains restored at all times.

MERUS POWER
Products
• MERUS STATIC VAR COMPENSATOR - SVC
The MERUS STATIV VAR COMPENSATOR – SVC provides
established and reliable solution for increasing productivity
and transmission capacity at steel, metal, mining and electrical
utilities by improving power quality.
• MERUS POWER UPQ SOLUTION
MERUS POWER UPQ (Uninterupted Power Quality)
solution, built on innovation concept to deliver dual-
functionality, built on innovative concept to deliver dual-
functionality, guarantees both uninterrupted power
supply and good power quality when operations are
mission critical.

Recent Activities
4- Recent Activities

Recent Activities
Group of Seminars have been held and hosted by
1. Egyptian Ministry of Electricity
2. Federation of Egyptian Industries
3. Egyptian electricity Transmission Company
4. Teba United Group for Treading and consulting
5. Suez oil processing company
6. Abu Zaabal Fertilizer &Chemical company
• The seminars presentations introduced by ( ETA ELECTRIC ) representative on
(Energy Efficiency , Power Quality).

Recent Activities
• Recent Company Activities :
Power Quality measuring and site survey at:
1. Abu Zaabal Fertilizer &Chemical Factories
2. Eloual Steel Factories
3. Antar Steel Factory
4. Arco Steel Factory
5. HadiSolb (Egyptian Steel and Iron) company
• The site survey and the measurements had
done by ( ETA ELECTRIC professional engineering
team using very accurate equipments and tools)

Contact Us
5- Contact Us

Contact Us
1. Address : 1 MAHMOUD Al ZAKY St - Al HARAM - Giza – Egypt
2. Tel/ Fax : 002 - 02 - 3 78 13 464
3. Mob. : 002 – 011 14 95 1988
4. Website: www.etaelectric.com
5. Email Address : Info@etaelectric.com

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