SlideShare uma empresa Scribd logo
1 de 10
Samsung Galaxy S3




Members:
Doniel Charles
Sheldon Thomas
Edel John Ingal

MKTG 406
* About the Product

* Marketing the product

* The results

* Summary


                          *
* Android OS
* Measuring 136.6 x 70.6 x 8.6mm.
* 4.8-inch HD Super Amoled screen.
* 8MP/1080p camera with “burst mode”. 1.9MP
  camera on the front.
* 16GB storage 50GB of external.
* S Voice
* Share shot / All share
* Launched: May 3, 2012


           *
*“Designed For Humans”
  *This was Samsung's first marketing
   slogan for the Galaxy S III when it first
   came out back in May.
*“The Next Big Thing is Already Here”
  *This is a slogan that Samsung is using up
   stage their rivals “Apple” in efforts to
   increase their sale.


                    *
* http://www.youtube.com/watch?v=nf5-
 Prx19ZM&list=PLD069379E13CF8DE1&index=2&f
 eature=plpp_video
* Galaxy S3 sold 20 million units in 100 days
* Samsung forecasts 30 million units to be sold
 by year end
* Reviews have praised the phone’s quality




                             *
May 29 – Galaxy S3
                                         becomes available
March 5 – Samsung                         for countries in
 confirms a new                          Europe and Middle
     mobile                                     East




                    May 3 – Galaxy S3
                     launched along
                    with “Designed for
                         Humans”
                       Commercial




                                            *
September 21 -
September 6 – Sold                         iphone 5 is
  20 million units                          released




                      September 19 –
                       “The Next Big
                      Thing is Already
                     Here” Commercial
                        is released




                                          *
*   Samsung Introduces the GALAXY S III, the Smartphone Designed for Humans and
    Inspired by Nature. (2012, May 3). Retrieved from Samsungmobilepress:
    http://www.samsungmobilepress.com/2012/05/04/Samsung-Introduces-the-GALAXY-S-
    III,-the-Smartphone--Designed-for-Humans-and-Inspired-by-Nature
*   Dolcourt, J. (2012, September 6). Samsung sells 20 million Galaxy S3s, adds new
    colors. Retrieved from CNET: http://news.cnet.com/8301-1035_3-57507350-
    94/samsung-sells-20-million-galaxy-s3s-adds-new-colors/
*   Matyszczyk, C. (2012, July 8). New Samsung Galaxy S3 ads: Very Facebook, not very
    Apple. Retrieved from CNET: http://news.cnet.com/8301-17852_3-57468326-71/new-
    samsung-galaxy-s3-ads-very-facebook-not-very-apple/
*   Sawh, M. (2012, September 20). Apple iPhone 5 vs Samsung Galaxy S3: Specs
    showdown . Retrieved from T3: http://www.t3.com/features/iphone-5-vs-samsung-
    galaxy-s3/Apple-iPhone-4S-vs-Samsung-Galaxy-S3
*   Whitney, L. (2012, September 12). Samsung: Galaxy S3 sales to surpass 30 million this
    year. Retrieved from CNET: http://news.cnet.com/8301-1035_3-57511102-
    94/samsung-galaxy-s3-sales-to-surpass-30-million-this-year/




                                                            *
* Samsung Sells 20 million units in 100 days –
  CNET
* Samsung forecasts 30 million units sold by end
  of the year - CNET
* Detail and Features about the Galaxy S3 -
  Samsung Mobile Press
* The Galaxy S3 specifications -T3
* Article on phone's sharing capabilities – CNET
* Samsung Mobile YouTube channel
* Pinterest Board
* Facebook page


                                            *

Mais conteúdo relacionado

Semelhante a Samsung galaxy s3 MKTG406

Samsungs road to global domination By Michal Lev-Ram, wri.docx
Samsungs road to global domination By Michal Lev-Ram, wri.docxSamsungs road to global domination By Michal Lev-Ram, wri.docx
Samsungs road to global domination By Michal Lev-Ram, wri.docxkenjordan97598
 
The Galaxy Fold: A major entry of Foldable Smartphones by Samsung in the market
The Galaxy Fold: A major entry of Foldable Smartphones by Samsung in the marketThe Galaxy Fold: A major entry of Foldable Smartphones by Samsung in the market
The Galaxy Fold: A major entry of Foldable Smartphones by Samsung in the marketsyncNscan
 
Consumer Buying Behavior - APPLE VS SAMSUNG
Consumer Buying Behavior - APPLE VS SAMSUNG Consumer Buying Behavior - APPLE VS SAMSUNG
Consumer Buying Behavior - APPLE VS SAMSUNG Ekram A Attai
 
Samsung electronics new revised
Samsung electronics new revisedSamsung electronics new revised
Samsung electronics new revisedCrossprof.com
 
REPORT ON SAMSUNG GALAXY VS IPHONE
REPORT ON SAMSUNG GALAXY VS IPHONEREPORT ON SAMSUNG GALAXY VS IPHONE
REPORT ON SAMSUNG GALAXY VS IPHONEdiaryinc
 
Samsung tech ppt
Samsung tech pptSamsung tech ppt
Samsung tech pptkanwargil
 
Samsung Brand Communication -Case Study Analysis
Samsung Brand Communication -Case Study Analysis Samsung Brand Communication -Case Study Analysis
Samsung Brand Communication -Case Study Analysis Saket Toshniwal
 
Samsung management decision making
Samsung management decision makingSamsung management decision making
Samsung management decision makingBakare Zainab
 
How Samsung Became The World No1 Smartphone Maker
How Samsung Became The World No1 Smartphone MakerHow Samsung Became The World No1 Smartphone Maker
How Samsung Became The World No1 Smartphone MakerHoang Nguyen
 
Samsung galaxy s9 features, price and release date in india {updated}
Samsung galaxy s9 features, price and release date in india {updated}Samsung galaxy s9 features, price and release date in india {updated}
Samsung galaxy s9 features, price and release date in india {updated}Gadgetsgrab
 
Attractive Features Of Samsung Galaxy S3
Attractive Features Of Samsung Galaxy S3Attractive Features Of Samsung Galaxy S3
Attractive Features Of Samsung Galaxy S3bashfulacne6953
 
Google ara project
Google ara project Google ara project
Google ara project RUSHIT PATEL
 

Semelhante a Samsung galaxy s3 MKTG406 (20)

Brand dossier
Brand dossierBrand dossier
Brand dossier
 
Samsungs road to global domination By Michal Lev-Ram, wri.docx
Samsungs road to global domination By Michal Lev-Ram, wri.docxSamsungs road to global domination By Michal Lev-Ram, wri.docx
Samsungs road to global domination By Michal Lev-Ram, wri.docx
 
The Galaxy Fold: A major entry of Foldable Smartphones by Samsung in the market
The Galaxy Fold: A major entry of Foldable Smartphones by Samsung in the marketThe Galaxy Fold: A major entry of Foldable Smartphones by Samsung in the market
The Galaxy Fold: A major entry of Foldable Smartphones by Samsung in the market
 
Consumer Buying Behavior - APPLE VS SAMSUNG
Consumer Buying Behavior - APPLE VS SAMSUNG Consumer Buying Behavior - APPLE VS SAMSUNG
Consumer Buying Behavior - APPLE VS SAMSUNG
 
Product launch
Product launchProduct launch
Product launch
 
Samsung electronics new revised
Samsung electronics new revisedSamsung electronics new revised
Samsung electronics new revised
 
REPORT ON SAMSUNG GALAXY VS IPHONE
REPORT ON SAMSUNG GALAXY VS IPHONEREPORT ON SAMSUNG GALAXY VS IPHONE
REPORT ON SAMSUNG GALAXY VS IPHONE
 
Samsung Galaxy
Samsung GalaxySamsung Galaxy
Samsung Galaxy
 
Samsung tech ppt
Samsung tech pptSamsung tech ppt
Samsung tech ppt
 
Samsung
SamsungSamsung
Samsung
 
Samsung Brand Communication -Case Study Analysis
Samsung Brand Communication -Case Study Analysis Samsung Brand Communication -Case Study Analysis
Samsung Brand Communication -Case Study Analysis
 
Tutory the evolution of Samsung
Tutory the evolution of SamsungTutory the evolution of Samsung
Tutory the evolution of Samsung
 
Smartphones cos stories
Smartphones cos storiesSmartphones cos stories
Smartphones cos stories
 
Samsung
SamsungSamsung
Samsung
 
Samsung management decision making
Samsung management decision makingSamsung management decision making
Samsung management decision making
 
How Samsung Became The World No1 Smartphone Maker
How Samsung Became The World No1 Smartphone MakerHow Samsung Became The World No1 Smartphone Maker
How Samsung Became The World No1 Smartphone Maker
 
Samsung note 7 CRISES
Samsung note 7 CRISESSamsung note 7 CRISES
Samsung note 7 CRISES
 
Samsung galaxy s9 features, price and release date in india {updated}
Samsung galaxy s9 features, price and release date in india {updated}Samsung galaxy s9 features, price and release date in india {updated}
Samsung galaxy s9 features, price and release date in india {updated}
 
Attractive Features Of Samsung Galaxy S3
Attractive Features Of Samsung Galaxy S3Attractive Features Of Samsung Galaxy S3
Attractive Features Of Samsung Galaxy S3
 
Google ara project
Google ara project Google ara project
Google ara project
 

Último

NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...Amil baba
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17Celine George
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Pooja Bhuva
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC
 
latest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answerslatest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answersdalebeck957
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxPooja Bhuva
 
Plant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxPlant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxUmeshTimilsina1
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxannathomasp01
 
21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptx21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptxJoelynRubio1
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxCeline George
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxJisc
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - Englishneillewis46
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxJisc
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxPooja Bhuva
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsKarakKing
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxDr. Sarita Anand
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Pooja Bhuva
 

Último (20)

NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
latest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answerslatest AZ-104 Exam Questions and Answers
latest AZ-104 Exam Questions and Answers
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
 
Plant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxPlant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptx
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptx21st_Century_Skills_Framework_Final_Presentation_2.pptx
21st_Century_Skills_Framework_Final_Presentation_2.pptx
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 

Samsung galaxy s3 MKTG406

  • 1. Samsung Galaxy S3 Members: Doniel Charles Sheldon Thomas Edel John Ingal MKTG 406
  • 2. * About the Product * Marketing the product * The results * Summary *
  • 3. * Android OS * Measuring 136.6 x 70.6 x 8.6mm. * 4.8-inch HD Super Amoled screen. * 8MP/1080p camera with “burst mode”. 1.9MP camera on the front. * 16GB storage 50GB of external. * S Voice * Share shot / All share * Launched: May 3, 2012 *
  • 4. *“Designed For Humans” *This was Samsung's first marketing slogan for the Galaxy S III when it first came out back in May. *“The Next Big Thing is Already Here” *This is a slogan that Samsung is using up stage their rivals “Apple” in efforts to increase their sale. *
  • 6. * Galaxy S3 sold 20 million units in 100 days * Samsung forecasts 30 million units to be sold by year end * Reviews have praised the phone’s quality *
  • 7. May 29 – Galaxy S3 becomes available March 5 – Samsung for countries in confirms a new Europe and Middle mobile East May 3 – Galaxy S3 launched along with “Designed for Humans” Commercial *
  • 8. September 21 - September 6 – Sold iphone 5 is 20 million units released September 19 – “The Next Big Thing is Already Here” Commercial is released *
  • 9. * Samsung Introduces the GALAXY S III, the Smartphone Designed for Humans and Inspired by Nature. (2012, May 3). Retrieved from Samsungmobilepress: http://www.samsungmobilepress.com/2012/05/04/Samsung-Introduces-the-GALAXY-S- III,-the-Smartphone--Designed-for-Humans-and-Inspired-by-Nature * Dolcourt, J. (2012, September 6). Samsung sells 20 million Galaxy S3s, adds new colors. Retrieved from CNET: http://news.cnet.com/8301-1035_3-57507350- 94/samsung-sells-20-million-galaxy-s3s-adds-new-colors/ * Matyszczyk, C. (2012, July 8). New Samsung Galaxy S3 ads: Very Facebook, not very Apple. Retrieved from CNET: http://news.cnet.com/8301-17852_3-57468326-71/new- samsung-galaxy-s3-ads-very-facebook-not-very-apple/ * Sawh, M. (2012, September 20). Apple iPhone 5 vs Samsung Galaxy S3: Specs showdown . Retrieved from T3: http://www.t3.com/features/iphone-5-vs-samsung- galaxy-s3/Apple-iPhone-4S-vs-Samsung-Galaxy-S3 * Whitney, L. (2012, September 12). Samsung: Galaxy S3 sales to surpass 30 million this year. Retrieved from CNET: http://news.cnet.com/8301-1035_3-57511102- 94/samsung-galaxy-s3-sales-to-surpass-30-million-this-year/ *
  • 10. * Samsung Sells 20 million units in 100 days – CNET * Samsung forecasts 30 million units sold by end of the year - CNET * Detail and Features about the Galaxy S3 - Samsung Mobile Press * The Galaxy S3 specifications -T3 * Article on phone's sharing capabilities – CNET * Samsung Mobile YouTube channel * Pinterest Board * Facebook page *