2. * About the Product
* Marketing the product
* The results
* Summary
*
3. * Android OS
* Measuring 136.6 x 70.6 x 8.6mm.
* 4.8-inch HD Super Amoled screen.
* 8MP/1080p camera with “burst mode”. 1.9MP
camera on the front.
* 16GB storage 50GB of external.
* S Voice
* Share shot / All share
* Launched: May 3, 2012
*
4. *“Designed For Humans”
*This was Samsung's first marketing
slogan for the Galaxy S III when it first
came out back in May.
*“The Next Big Thing is Already Here”
*This is a slogan that Samsung is using up
stage their rivals “Apple” in efforts to
increase their sale.
*
6. * Galaxy S3 sold 20 million units in 100 days
* Samsung forecasts 30 million units to be sold
by year end
* Reviews have praised the phone’s quality
*
7. May 29 – Galaxy S3
becomes available
March 5 – Samsung for countries in
confirms a new Europe and Middle
mobile East
May 3 – Galaxy S3
launched along
with “Designed for
Humans”
Commercial
*
8. September 21 -
September 6 – Sold iphone 5 is
20 million units released
September 19 –
“The Next Big
Thing is Already
Here” Commercial
is released
*
9. * Samsung Introduces the GALAXY S III, the Smartphone Designed for Humans and
Inspired by Nature. (2012, May 3). Retrieved from Samsungmobilepress:
http://www.samsungmobilepress.com/2012/05/04/Samsung-Introduces-the-GALAXY-S-
III,-the-Smartphone--Designed-for-Humans-and-Inspired-by-Nature
* Dolcourt, J. (2012, September 6). Samsung sells 20 million Galaxy S3s, adds new
colors. Retrieved from CNET: http://news.cnet.com/8301-1035_3-57507350-
94/samsung-sells-20-million-galaxy-s3s-adds-new-colors/
* Matyszczyk, C. (2012, July 8). New Samsung Galaxy S3 ads: Very Facebook, not very
Apple. Retrieved from CNET: http://news.cnet.com/8301-17852_3-57468326-71/new-
samsung-galaxy-s3-ads-very-facebook-not-very-apple/
* Sawh, M. (2012, September 20). Apple iPhone 5 vs Samsung Galaxy S3: Specs
showdown . Retrieved from T3: http://www.t3.com/features/iphone-5-vs-samsung-
galaxy-s3/Apple-iPhone-4S-vs-Samsung-Galaxy-S3
* Whitney, L. (2012, September 12). Samsung: Galaxy S3 sales to surpass 30 million this
year. Retrieved from CNET: http://news.cnet.com/8301-1035_3-57511102-
94/samsung-galaxy-s3-sales-to-surpass-30-million-this-year/
*
10. * Samsung Sells 20 million units in 100 days –
CNET
* Samsung forecasts 30 million units sold by end
of the year - CNET
* Detail and Features about the Galaxy S3 -
Samsung Mobile Press
* The Galaxy S3 specifications -T3
* Article on phone's sharing capabilities – CNET
* Samsung Mobile YouTube channel
* Pinterest Board
* Facebook page
*