The document discusses various social media platforms and how businesses can utilize them. It covers Twitter, Facebook, LinkedIn and how they can be used to raise brand awareness, promote events, products and services, and engage customers. It provides statistics on user numbers and growth rates. It also offers tips on using tools like ads, videos, profiles and groups to get the most out of these social networks.
SW We have talked about blogs, twitter, podcasts, comments... We want to make sure that we let them participate. We want to give people the opportunity to have a conversation... This can be a bit scary - we can't control what they are going to say but we want to be part of the conversations that are taking place already and we want to encourage participation
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Research Practioner - Using the Web 28 August 2009 (c) Karen Blakeman 2008