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Social Web 2.0 Implications of Social Technologies for Digital Media Shelly Farnham, Ph.D. Com 597 Winter 2007
Week 2 ,[object Object],[object Object],[object Object],[object Object]
On the Social Uses of Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview Communication Technologies
Computer Mediated Communication (CMC) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],low  high  Media Richness Interactivity low  high Phone VideoPhone FacetoFace Text to Speech Chat IM Email VoiceMail Fax Usenet WhiteBoard (Whittaker)
Social Presence Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Importance of Social Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Ground Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media opportunities by Media Type
Social Information Processing Theory ,[object Object],[object Object],[object Object],[object Object],[object Object]
IN CSCW (also GDSS) (computer supported cooperative work and group decision support systems) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hyperpersonal CMC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Technologies in a social context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email ,[object Object],[object Object],[object Object],[object Object]
Email as Habitat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Zimbra ,[object Object],[object Object],[object Object]
Instant Messaging MSN Messenger Standard IM client Adium Integrates multiple IM accounts
Other IM services ,[object Object],[object Object],[object Object]
Meebo ,[object Object],[object Object]
Meebo ,[object Object],[object Object]
Discussion Groups ,[object Object],[object Object],[object Object]
Discussion Groups ,[object Object],[object Object]
Yahoo ,[object Object]
Same conversation in Gmail
2001 MSN Communities Analysis Analysis of 20K communities Now called MSN Groups
2001 MSN Communities Analysis ,[object Object]
2001 MSN Communities Analysis ,[object Object]
Conversation through photo sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contextualized Conversation ,[object Object],[object Object]
Newsvine messages ,[object Object]
Large scale conversation
Netscan – analysis of Usenet discussion lists
Netscan -- Conversation Analytics
Netscan -- Treemap
Conversation Map ,[object Object],[object Object]
Sociable Media Group ,[object Object],[object Object],[object Object],[object Object]

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