1. Palm Jumeirah
Assata
Yiran Bai
Xi Li

2. About

3. About

4. Why it is heroic

5. Prism
What For Whom
• Manmade island • People who eager for a
• Eighth wonder of the world world-class leisure and
• Masterpiece in Dubai’s vacation
transformation • Celebrities or millionaire
who wants to differentiate
themselves in an ultimate
way
• Architecture enthusiast
When Against Whom
• June 2001 • Those who don’t like travel
• 9/11/2011 • Those who prefer natural
• October 2007 wonders
• Those who prefer simplicity
and do not like luxurious
experience at all

6. PADR
Prospecter: Las Vegas Analyzer: Palm Jumeirah
• Desert area becomes the • Unusual construction gives the
entertainment capital of the world island a unique story to tell
• Finest 5 star hotels and famous for • Besides the relaxation
its casino resorts and associated facilities, they also sell properties
entertainment
• Architectural masterpieces and
artistic design
Defender: Monaco Reactor: Tibet
• Formula 1 • Totally natural exotic beauty
• By size, it is the 2nd smallest country • the Potala Palace－established in
in the world, but the main sources 637 A.D.
of income is tourism.

7. Perceptual Map

8. Recommendation

9. In numbers
• 13m The number of litres of desalinated drinking water
the Palm Jumeirah uses when at capacity
• 28 Bottlenose dolphins have been flown in from the
Solomon Islands to populate Dolphin Bay, an 11-acre
lagoon
• 94m The cubic metres of sand used to build the Palm
Jumeirah
• 84 The site has doubled the natural 42-mile coastline of
Dubai
• 4 The Palm is four times the size of Hyde Park in central
London

10. Citation
• http://www.guardian.co.uk/travel/2008/apr/2
6/travelnews
• http://www.askmen.com/top_10/travel/top-
10-outrageous-dubai-construction-
projects_2.html