1. Personal Brand Plan: Shelley Anne Thomas

2. Brand Statement My personal brand will be centred around my blog Toronto Under 30 which will focus on things to do in Toronto when you’re under 30. This will help me to connect with people my age and will position me as being involved with Toronto.

3. Goal To use my writing skills and social media to increase my online presence. Use my personal brand to help me get a job with a PR agency after graduating.

4. Objectives Start a blog and maintain regular posting schedule Have 100 Twitter followers Increase my social capital by networking Develop presence on at least 5 social media platforms Facebook, Twitter, LinkedIn, and 2 others Promote online presence Cross-link between various online social media platforms

5. Personal SWOT

6. Key Messages Driven Dedicated Creative Great Writer Focussed Determined Fun Positive Attitude Follows Through Interesting Unique Perspective Analytical Thinker Hard-working Generous Enthusiastic My personal brand will reflect that I’m:

7. Channels Twitter: @shelley_thomas Facebook: Shelley Anne Thomas LinkedIn My blog: http://torontounder30.blogspot.com theleagueofkickassbusinesspeople.ning.com IABC CPRS

8. Strategies Join CPRS and IABC and become an active member Develop RSS reader to stay current on issues to write about Use Twitter to promote my blog Use LinkedIn to network with people in PR Use Facebook to optimize my network Network with The League of Kickass Business People to expand PR network and promote my blog

9. Tactics Tweet once a day something relevant to my blog Write 2 blog posts a week Change my online name to Shelley Anne Thomas so it is more distinguishable on Google Volunteer with CPRS and IABC to increase my presence in the Toronto PR community Do more things in Toronto so I can write about it in my blog Comment on blogs related to my blog or PR Create profile on LinkedIn Become member of The League of Kickass Business People

10. Critical Path November 2009 Create blog Create LinkedIn profile Join The League of Kickass Business People December 2009 Have at least 50 Twitter followers Maintain blog January 2010 Have at least 75 Twitter followers Maintain blog February 2010 Have at least100 Twitter followers Maintain blog