1. The SAP Report on Culture, Business & Social Media SNCR Symposium 07 Shel Israel globalneighbourhoods.net

2. Mortgage. SAP. Startup guy. Story teller, not a researcher. My compromise. ‘Go.’

3. Crosshairs: Culture. Business. Social Media.

4. Hugh-jacked. Raftery, Ken Camp. Thornley. Facebook. LinkedIn. No Control! Aaaargh!

5. 3 mos. 48 interviews. 25 countries. 4 continents. 50,000+ words. Humungous report.

6. Anecdotes. Kyle Hansen. Ewan MacIntosh, Orphans, citizen journalism. Isaac Mao.

7. Lesson #1 . Social media is kid’s stuff.

8. Lesson #2 . Social Networks is the killer app .

9. Lesson #3 . Culture matters. Language matters.

10. Lesson #4 . Measurement is improving, but it’s still unclear what to measure.

11. Lesson 5 . The geek-to-suit gap is shortening. Kids overtaking geeks.

12. Lesson 6 . Lose control to gain influence.

13. Lesson 7. The world is not yet flat, but it is getting hillier.