The slides I used at Evento Blog Espana 07 EBE07

1. The SAP Global Survey Shel Israel [email_address] globalneighbourhoods.net

2. Start-up guy. SAP offer. Story teller, not a researcher. Rent due. Compromise proposal ‘Go.’

3. Simple Question: What’s going on in social media?

4. Tools. Culture. Enterprise. People. Education. Future .

5. “ Hugh-jacked,” Tom Raftery, Remix. Video clip. Facebook. LinkedIn. Aaaargh!

6. 3 mos. 48 interviews. 25 countries. 4 continents. Sorry, no Spain--yet. 50,000+ words. Humungous report.

7. Anecdotes. Kyle Hansen. Running-blogging orphans, citizen journalism. Isaac Mao. Ewan MacIntosh

8. Lesson #1 . Social media is kid’s stuff. That’s the compelling reason to adopt.

9. Lesson #2 . Lose control.

10. Lesson #3 . Social Networks is the killer app.

11. Lesson #4 . Measurement is not yet adequate. But it’s improving.

12. Lesson 5 . The geek-to-enterprise gap is shortening. Kids will overtake geeks.

13. Lesson #6. The world is not yet flat, but it’s getting hillier. Important for Spanish bloggers

14. Lesson #7 . Culture matters. Language matters. dotSUB.com, Luis Rull Munoz