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HP’s Tweeting Competition



Shel Israel
Writer. Speaker. Nice Guy
What I do
• Social Media Story teller

• 400 people, 38 countries

• Naked Conversations—marketing excess

• Twitterville—marketing efficiency
Dell’s Two Avenues
SWSX 07: Useless & Clueless

• Flat Panels in Hallways

• 2 Dell guys on 2 floors

• Same conclusion. Different approaches
Avenue A: @DellOutlet
            1st T’ville Store

            Coupons

            800K followers

            $3 million
Avenue B @LionelatDell
          Came to talk


          Learned to listen


          Realtime feedback
Neighborhoods @RichardatDell

•Name@Dell

•Talk your job

•Engagement

•150+ Tweeters
                    Photo by Tim Llewellyn
On IBM’s Edge @AdamClyde
1000+ Tweeters

No sales or support

Talk w/ each other

Ideal for mobile w’force

Reporters, not luminaries
B2B in Twitterville
• 1000s of examples
• Closer to your ecosystem
• Extremely efficient
• Powerful listening tool
• As diverse in app as telephone
Shel Israel
Writer. Speaker. Nice Guy

shelisrael1@gmail.com

globalneighbourhoods.net

Twitter: @shelisrael

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HP Tweeting the Competition