Disney is developing a new media marketing strategy to increase visitors to its Epcot park by expanding its social media presence, partnering with travel blogs to promote the park and Florida attractions, and launching a public relations campaign about its resorts to draw more vacationers and business travelers. The strategy's goals are to boost social engagement, website traffic and ultimately park visitors and sales over time, especially during peak travel seasons in the winter through summer.

1. Media Marketing Strategy By: Shelby Wallach Disney

4. Disney Epcot

5. Social Media

6. Travel Blogs Florida’s Main Attractions! Mickey’s Picks Sunshine’s Destination!

7. Public Relations Disney Deluxe Villa’s Disney Resort Other Select Resorts

8. How To Know If It’s Working? Monitoring of Facebook, Twitter --> and LinkedIn Blogger Outreach --> Increase In Traffic --> Increase In Visitors/Sales Start… … End

9. Budget Social Media P.R./Promos/Events

10. Timeline Implement --> Fall --> Winter --> Spring --> Summer (Height of Travels)