price discrimination and product differentiation restaurant industry

1. Institute Of Professional Education and Research
MANAGERIAL ECONOMICS
PRESENTATION ON
“Study of price discrimination and product differentiation”
Submitted to: Compiled by:
Prof. (Dr.)Resham Chopra Akansha Jhawar
Pankhudi Sharma

2. Some Facts:-
 It took 20 years for the first billion to be sold.
 The second billion sold in 4 years.
 The third billion sold in 2 years.
 Till now world wide there are 3.3 billion
mobile phone subscriptions.
 80% of the world population lives in the
range of cellular network.
 Many Countries exceed 100% penetration,E.g
Italy , Sweden etc.

3. Galaxy Note II Galaxy AceDuos Samsung Galaxy Chat Galaxy S DUOS Galaxy Beam
Nokia Lumia 900 Nokia Lumia 710 Nokia Lumia 610 Nokia Asha 303 Asha 305

4. NOKIA SAMSUNG
 In 2010 market share of  In 2010 market share of
nokia is 76.1. Samsung is 5.9.
 In 2011 market share of  In 2011 market share of
nokia is 38.5. Samsung is 25.6.
 In 2012 march market share  In 2012 march market share
of nokia is 23. of Samsung is 41.8.

5. COMPARISON NOKIA SAMSUNG
1. MODEL :- 1.NOKIA 100 1.SAMSUNG GURU E1200
PRICE:- Rs.1,169 PRICE:-Rs.980
2.RELEASE
DATE:- August, 2011 May,2012
3.PHYSICAL
FEATURES:-
(I) DISPLAY- 18% Bigger screen than 8% Slimmer than Nokia 100
Samsung Guru E1200
(II)SIM TYPE- GSM GSM
(III)BATTERY
440 MINUTES 516 MINUTES
TALK TIME-
(IV) SIZE 1.8 Inch 1.52 Inch

6. NOKIA 100 SAMSUNG GURU E1200
4. SERVICES:-
(I)Phonebook
capacity- 500 Enteries 200 Enteries
(II) Browser- NO YES
(III) FM
service- NO YES
(IV)Music- NO YES
(V) Support
memory card- NO YES
(VI) Other
Features- MMS , Calender Mobile tracker

7. Comparison Samsung Omnia W Nokia Lumia 800
1. MODEL:-
PRICE:- PRICE:-
Rs.15,200 Rs.23,723
2. RELEASE DATE:- OCT, 2011 NOV,2011
3. PHYSICAL
FEATURES
(I) DISPLAY 3.7 Inches, super AMOLED 3.7 Inches, super AMOLED
capacitative touch screen. capacitative touch screen.
(II)DIMENSIONS 115.6 X 58.8 X 10.9 mm 116.5 X 61.2 X 12.1 mm
(III) CAMERA Rear Camera: 5.0 MP 8.0 MP Camera With LED
Camera With LED Flash, Flash , supporting video
Front Camera : 0.3 MP, recording.
supporting video recording.

8. COMPARISON SAMSUNG OMNIA W NOKIA LUMIA 800
4.SERVICES:-
(I) Internal Memory 8 GB Storage, 512 MB RAM 16GB Storage, 512MB RAM
(II) SMS , MMS and E-mail Yes Yes
Service
(III) Audio player Music Formats : MP3, AAC, Music Formats: MP3,
AAC+, WMA, With Loud AAC,AAC+,EAAC+,WMA, AMR-
Speaker And 3.5mm Audio NB With 48 khz, Loud speaker
Jack, playback time is upto 42 and 3.5mm Audio jack, playback
hours . time is upto 55 hours.
(IV) GPRS Supportive Yes Yes
(v) Phonebook space Unlimited as much as user Practically unlimited
memory provided.
(VI) Battery talk time Upto 7 hours Upto 13 hours(2G) & 9.5 hours
(3G)
(VII) JAVA NO YES

9. Price Discrimination Samsung Omnia W Nokia lumia 800
Online purchase price:-
1. Yebhi.com
Rs.13,999 +shipping charges Rs.19,099 + shipping charges
2. Flipcart.com Rs.15,200 Rs.18,867
3.Rediff.com Rs.15,435 + Shipping charges Rs.19,999 + Shipping charges
4.Samsungstore.com Rs.15,425 + Shipping charges Not available
5.snapdeal.com Rs.17,499 Not available

10. Price Discrimination Samsung Omnia W Nokia lumia 800
Offline purchase price at
bhopal:-
Rs.16,150 Rs.19,100
1.Variety Mobile Collection,
New market bhopal.
2. Madhuram infotech. Rs.16,400 Rs.19,350
Nehru nagar, Bhopal
3.D.B Mall,Realince Digital Rs.17,500 Rs.20,547

11. • Dec 29, 2011 • There is no stopping of Nokia
when it comes to their flagship
• The world’s biggest phone maker Lumia range of Windows
doesn’t work with many Phone.
celebrities but makes exclusion for • Now, in India, they roped in
Bollywood star Shah Rukh Khan, former Miss World, Priyanka
who says he has used Nokia Chopra to showcase the Lumia
phones for more than a decade. 800.

12. • Dec 29, 2011
• Samsung Omnia & Amir Khan
• Samsung has held it is counting • Model and actress Jacqueline
on Khan’s fame to help it double Fernandez during the launch of
its marketplace share in India Omnia W.
this year.

13. WHAT’S NEXT……….!