1. The Growth Catalysts

2. Premium Tea Packaging for the European market Weikfield Products India Pvt., Ltd.

4. Identify : How does one create amazing use case experience? How does one create brand recall through packaging? How does one engage & connect longer with the consumer? (traditional touch points are retail & kitchen) Our research suggested that organic tea is perceived more as an experience than a mere beverage. Secondly, time spend with the brand/ pack is very less leading to low brand exposure and low consumer engagement. The pack is confined to kitchen & never makes it to the dining or living areas negating any possibility of brand visibility or exposure to other person or the guests. Lowering word of mouth chances Integrate : The design had to be integrated with the launch strategy, target market, brand positioning, production, costs, logistics, etc. The brand values also need to be reflected through the packaging design The Process

6. Translate : The innovation translated into a high-impact launch. High-end positioning was achieved due to the strategic design thinking, brand identity and visual graphics Package is extended from a container to a presentation format while maintaining same costs Totally staple less design (reduced cycle time = lower costs) Maximize : The brand success far exceeded the expectations with a first year sales return of 110%. Weikfield was granted one star by international jury of European Chefs and Sommelier The Process