The document discusses concepts for a new 3g glue stick variant targeted towards kids for craft projects. It outlines ideas for making the glue stick intuitive and fun for kids to use through a natural rotating motion, rather than the pinching motion required for traditional glue sticks. The proposed design includes a central yellow knob that would rotate to push glue out when used in a semi-circular motion more natural for kids. The glue stick would have few simple parts that assemble vertically for easy manufacturing.

1. Concepts for FEVISTIK | Pidilite Industries ltd. | Lokus Design Pvt Ltd, Pune | 20 March 2006

3. The Process Identify > Integrate > Innovate > Translate > Maximize

4. Identify > Integrate > Innovate > Translate > Maximize

5. What is a hobby? A time to relax, a time to have fun Something to show as a feat Explore, Express, personal FUN What are Ideas? Personal creative aspirations getting a suggested form WOW Let’s do it! “ Wait till you see this”

6. Available Glue Sticks

7. Key Ideas: How do the kids do their craft work? Fun Comfortably and intuitively Play: Use the most natural & comfortable action

8. Fun: Explorations: Touch & Feel They see & do things differently

9. Key Ideas: How are they using their craft products? The Kid has to adapt to the product The Fun is Lost Entire attention is diverted towards how to use the glue stick, rather than the craft Plan Un-comfortable and non-intuitive way of using the product Open, align, apply & paste

10. Key Ideas: How is the glue stick used?

11. Then why should kids use products in a forced way…

12. Natural Action The Fun way Semi circular motion to paint, apply, scribble, etc. Usage of entire palm to grip rather than the pinch grip (typically used for holding a pen)

13. Identify > Integrate > Innovate > Translate > Maximize

15. Identify > Integrate > Innovate > Translate > Maximize

17. Mechanism As the center rotor (shown in yellow) turns anticlockwise with respect to the outer case (shown in blue), the glue is radially pushed out wards The outer case and the rotor are concentric The relative movement between them will move the glue Details Cap Glue

18. Identify > Integrate > Innovate > Translate > Maximize

19. The product comprises of four components : two halves of the outer case, the cap and the center rotor integrated with the piston All the components can be vertically assembled with the cap coming from the side Details

20. Details Top Half Knob Cap Bottom Half

21. Cap Top Half Bottom Half Knob Details

22. Details Cap Top Half Bottom Half Knob