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Social Media hits the slope of enlightenment!? Matthew O’Brien www.MintSocial.com   Time Use of Social Networking Tools Technology Trigger Peak of Inflated Expectation Trough of Disillusionment Slope of Enlightenment Plateau of Productivity
Discussion Topics ,[object Object],[object Object],[object Object],[object Object],[object Object]
What experts are saying… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What experts are saying… ,[object Object],[object Object],[object Object]
The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budget Online Marketing - 1996 Online Marketing - 2006 Social Media Mktg. Online Marketing - 2008
2. How to launch branded online marketing channels ,[object Object],[object Object],[object Object]
3. Social Media Marketing & Branding by Design Online Publishing Hub PR Sites Ezine Articles Video Communities & Syndication Web 2.0 World Networking Communities Advanced Networking Communities Call to Action Web Pages Inbound Links and Traffic to Web Video Networks
4. Monetization of Social Media  ,[object Object],[object Object],[object Object],[object Object]
4. Social Media Branding Channel Sponsorship
5. Social Media Marketing  Action Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Other Marketing Channels (you may be overlooking) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Open Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Marketing Wwn (2)

  • 1. Social Media hits the slope of enlightenment!? Matthew O’Brien www.MintSocial.com Time Use of Social Networking Tools Technology Trigger Peak of Inflated Expectation Trough of Disillusionment Slope of Enlightenment Plateau of Productivity
  • 2.
  • 3.
  • 4.
  • 5. The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budget Online Marketing - 1996 Online Marketing - 2006 Social Media Mktg. Online Marketing - 2008
  • 6.
  • 7. 3. Social Media Marketing & Branding by Design Online Publishing Hub PR Sites Ezine Articles Video Communities & Syndication Web 2.0 World Networking Communities Advanced Networking Communities Call to Action Web Pages Inbound Links and Traffic to Web Video Networks
  • 8.
  • 9. 4. Social Media Branding Channel Sponsorship
  • 10.
  • 11.
  • 12.