CATA Conference - Twitter Presentation

1. Marketing… and Twitter…
and You... OH MY!
Follow the Yellow Brick
Road to Social Media Success

2. What is Social Media?

3. What is Social Media?
From Wikipedia:
• Social media is media designed to be
disseminated through social interaction,
created using highly accessible and
scalable publishing techniques.

4. What is Social Media?
From Wikipedia:
• Social media uses Internet and web-
based technologies to transform
broadcast media monologues
(one to many) into social media
dialogues (many to many).

5. Social Media Platforms
Social media sites fall into different
categories:
Social “bookmarking” sites such as:
a) Digg
b) reddit
c) StumbleUpon
d) del.icio.us

6. Social Media Platforms

7. Social Media Platforms

8. Social Media Platforms
Identity-based sites are totally based on
who you are and the type of business you’re
in and are based on connecting with
networks of friends, associates and contacts
you know.

9. Social Media Platforms
The Brainiac of
Social Networking

10. Social Media Platforms
Finding the heart
and soul of people
and their businesses

11. Social Media Platforms
Your own personal Blog is an identity-
based social media site if you open up
comments.

12. Social Media Platforms
Message boards, forums, and
newsgroups (such as Yahoo! Groups and
Google Groups – think about how long news
groups have been around)

13. Social Media Platforms
And then
there’s Twitter…

14. Social Media Platforms
It takes courage to
build a following

15. What is Twitter?
Considered a micro-blogging network
•Great place to research trends
•Wonderful for sharing ideas
•Excellent for getting the word out
about what you do
http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/

16. How to use Twitter
Let’s take a look at:
•Writing Posts
•Implementing Hashtags
•Direct Messaging
•Retweeting
•Organizing Followers with Lists

17. Writing Posts

18. Writing Posts
Sharing ideas
140 characters
at a time

19. Writing Posts
Sharing ideas
140 characters
at a time

20. Hash Tags - #
Hash tags allow
you to search for
topics on which
people are
tweeting and for
which you are
interested

21. Direct Messages
Direct Messaging allows
you to communicate with
one person directly

22. Retweets
Retweeting is how you
share tweets you like with
your followers

23. Retweets

24. Retweets
Tag that indicates this post
was retweeted by you

25. Twitter Lists
Adding
followers
to a list

26. Social Media Marketing
Create new lists
to organize your
followers

27. Tweetdeck Tools
You can see who
is talking about
you and reply
back to them

28. I’ll get you my pretty!

29. Virtual Tweeting: Round 1
• Use Wizard of Oz
persona to attract
others and build a
Twitter following.
• 140 character limit.
• Share messages in
group.

30. Virtual Tweeting: Round 2
• Hashtags (#keyword) #ObamaCare
• Create searchable #GoldRush
categories
#Thanksgiving
• Popularity → trending
topics #Christmas
#Congress
• Detect local trends
#Herman Cain

32. Round 2 Challenge
1. Create message with
#hashtag.
2. Share with group

33. Virtual Tweeting: Round 3
• The power of influence by name dropping
• @Mentions (@username) track the influence
of your Twitter messaging (& others)

34. Round 3 Challenge
1. Write new message
using @Mention of
Wizard of Oz character.
2. Post your message
under that character’s
name on the wall.

35. Virtual Tweeting Round 4
• Like a Tweet? Retweet!!
• Share info quickly with a large audience
of followers.
• Going viral … repetition … repetition

36. Round 4 Challenge
1. Review others’
messages.
2. Place dots on 2 to
retweet.

37. Share
Learnings

38. Final Words:
Stepping Out

39. Social Media Marketing
Focus on the Basics
• Remember, Social
Media is about helping
others
• Make sure to temper
self promotion with a
healthy dose of useful
(You don’t want to be
information for your
viewed negatively
followers. It will pay off by promoting yourself
in the long run! too much.)

40. Social Media Marketing
1. Employ the 80/20 rule: 80% content
that will help others, 20% or less self-
promotion
http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/

41. Social Media Marketing
2. Craft an appropriate Twitter Policy,
and encourage your employees to sign
up for accounts on Twitter.
http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/

42. Social Media Marketing
3. As the owner of your business,
register your @companyname and
use it for all your tweets.
http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/

43. Social Media Marketing
4. Use Twitter Search to find and
respond to tweets about your
products or your brand.
http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/

44. Social Media Marketing
5. Ask for feedback on your products and
then follow up with the responses you
get.
http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/

45. Social Media Marketing
6. Start with one platform and become
comfortable before adding another

46. Social Media Marketing
7. Establish your goals for Social Media
and develop your profile and content
around that goal

47. Social Media Marketing
8. Share information and become an
authority within your specialization

48. Social Media Marketing
9. Make sure you use terminology that
will optimize your profile to be found
for your area of expertise

49. Social Media Marketing
10. Add upcoming events and share
them with your “friends”

50. In no time you’ll be following the
yellow brick road to Twitter success!

51. Questions?

52. Thank you!

53. Contact
Information
Colleen Wright Tamara Gilbert
Search Engine Academy NW Creative Openings
info@seotrainingnw.com 503-656-8910
www. seotrainingnw.com tbglbrt@aol.com