The best way for companies to demonstrate their expertise, gain trust and establish credibility is by blogging. Blogging gives great ROI because to enables you to have conversation, build relationships, and ultimately, build Thought Leadership.Thought Leadership is you business Superpower.

1. Blogging
Your Business Superpower
Esta H. Singer
www.sheconsulting.com
p: 732-807-5027
esta@sheconsulting.com

2. Blogs describe
different types of
websites or portals
which share
information on
specific topics or
categories.
A Blog is an
abbreviated word
used for the term
Weblog.
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3. Thought Leadership
Your blog is where you share
your expertise and position
yourself as a trusted resource.
It’s where you take your stance
and build yourself a reputation.

4. PAST NOW
HubSpot
Information
directed
“at” people
in hopes of
grabbing
attention.
Information
shared
“with” people
for purpose
of building
relationships.
VS
HubSpot

6. SugarSpun Marketing

7. Source Hubspot
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9. Brand Recognition
Credibility, Trust
Engagement

10. 10
Seconds
That’s all the time you
have to impress visitors
on your web pages.
Microsoft research

11. Most decisions about the value of page content
are made in around 8 seconds.
- Marketer John G. Olsen
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12. 16.12% of blogs had
more social shares
than page-views.
Study, Dan Zarrella
Titles trump
for social
exposure.
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13. The Ultimate
Headline
Superpower

14. Headline formula analysis by Lenka Istvanova or Koozai Marketing
Numbers + Adjective + Target
Keyword + Rational + Promise
10 Simple Steps You Can Take Today That Will Make You Happier

15. Headline
Contain words and
phrases people
are searching.
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16. Internal Links
Internal links are
links that go one
page on a domain,
to a different page
on same domain.
Internal Links

17. Internal links help you
rank for certain
keywords and helps you
distribute “link equity.”Illustrator Unknown

18. Image Hubspot

19. A social media
analytics tool
empowers brands
to make data-driven
business decisions.
Brandwatch

20. Identifies most shared content and key influencers in any niche.Buzzsumo

21. Planning
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22. Create an Editorial Calendar

23. Submit your posts to Reddit.
Submit your posts to StumbleUpon.
Submit your posts to GrowthHackers.com
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24. Illustrator Unknown

25. Follow me!
Twitter @sheconsulting
Linkedin.com/in/sheconsulting
Pinterest.com/sheconsulting
Instagram.com/estaphotography
Facebook.com/esta.photography
www.sheconsulting.com
p: 732-807-5027
esta@sheconsulting.com
Thank you!
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