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| Retail presentation |
- 1. Natalie Aguilar Shea Copponi David Gill Kristin Hettinger Lizzie Miranda
- 3. Squash Handball Waterski Snowsled tube Wakeboard Pilaties Scuba Diving Volleyball Boxing Racket Ball Snow-Skiing Marshal Arts Softball Tennis Snowboard Bowling Football Skate Golf Offroad cyling Baseball Soccer Climbing Homegym Yoga Fishing Basketball Swimming Roadcycle Running Camping Walking Hiking Frequency Sports Commonly Played Sports or Activities 350 300 250 200 150 100 50 0 Sport or Activity
- 4. Sports Running and Walking Essentials Camping Essentials
- 5. Website
- 6. website
- 7. Important factors Most Important Factors When Shopping For Sporting Goods 500 450 400 350 300 250 200 150 100 50 0 A B C D E F G H I J
- 8. Important factors • What could go on this slide?
- 10. students
- 11. Conclusion
Notas do Editor
- Shea
- Shea
- Talk about the trend and how hiking, walking, running, and camping seem to be most popular
- Talk about how Bookman’s should increase stock of those sports- make sure the store is always stocked with these items
- Our analysis shows that the internet is the most credible source- Current website- Bookman’s should shift to an easier to navigate, straight-to-the point website to bring in more customersI’m going to circle in red on paint but they need to work on
- Also talk about how facebook should be changed- what should go on this slide?
- Change the letters to what they stand for- A is helpful exmployees, etc.Talk about A, E, and DEmployees were found to be mostly outstanding- work on getting the percentage higherFocus on competitive prices!!!
- Talk about how only 24% of students are students
- Talk about our idea for a marketing program targeted toward students- Selling bike after graduation, buying used bikes- the store needs MORE BIKES!!!