"Big Ideas, Delivered." This PDF is a brief hand-out that describes how we help clients with brand building, demand generation and growth strategies.

1. Big Ideas, Delivered

2. Capabilities
“Big Ideas, Delivered,” sums
up how we approach our work.
Big Ideas means creativity,
breakthrough thinking & memorable Denny Marketing draws upon
words and images. Delivered means partners and agency relationships
thorough execution and tangible to deliver the creative outputs your
business results. strategy requires, from traditional
to digital and social media.
Denny Marketing helps clients
define their brand positioning,
Client engagements often include:
develop robust messaging
strategies, drive demand and fully
Strategy
engage their channels.
• Marketing plan development
• Strategy development
Denny Marketing acts as a virtual
• Positioning statement development & messaging architecture
CMO, managing all aspects of
• Brand development
strategy and tactical execution.
• Channel strategy
We can also play the role of a fully
• Go-to-market strategy
outsourced marketing department,
• Competitive intelligence and strategy
handling all aspects of outbound
• Key driver analysis: demographic & psychographic profiling
marketing execution. ”
Creative Development
• Corporate identity
• Website development
• Sales tool development
• All traditional and new media creative development
Demand Generation
• Turn-key marketing campaign creation and execution
• Advertising and PR campaign creation and management
• Key account penetration strategy and execution
• New channel recruitment, engagement and management
Typically, engagements follow a linear
process from strategic development
to creative output development to
demand generation – each step
building upon strong foundations.

3. Portfolio
Corporate identity

4. Sales tool development
MEDIA CENTER Join industry leaders in this new alliance
INTEGRATOR to further the Media Center ecosystem.
ALLIANCE
OUR OBJECTIVES AND GOALS
• Raise awareness and adoption of the Media
Center ecosystem
• Create, update and publish best practices and
tools for the design and installation of systems
utilizing Media Center technologies
• Create and publish training materials and
installer certification programs
Your efforts can help align Media Center industry
practices and installation. Become a member today
and be one of the first companies to influence this
new industry initiative!
www.mcia.org
Website development

5. Collateral
mobile computing
document imaging
biometric authentication
servers
BOOTH #3 25 storage

6. Key driver demographic &
psychographic segmentation
Experience
Channel
Industry
• Big Box Retail
• Accessories and Peripherals
• Chain Drug
• Automotive
• Consumer Electronics Superstores
• B2C and B2B Web
• Custom Installation (CEDIA)
• Consumer Electronics
• Distribution
• Consumer Products
• Mass Merchants
• Green Energy
• Office Product Superstores
• Professional Services
• Specialty Distribution, Dealer, VAR
& Agencies
• Recording Media
• Search Engine Marketing
• Telecommunications
• Youth & Baby Market Products

7. Background
Stephen Denny, President
Denny spent over twenty years as
a senior manager at some of the
premier brands in the technology
world, including Sony, OnStar,
Iomega and Plantronics. Denny
has deep experience in both B2B
and B2C marketing and has been
recognized as a highly creative,
“out of the box” strategist.
Denny has lived and worked in
the US and Japan, holds multiple
patents, has lectured at top
graduate schools and industry
forums, and has an MBA from the
Wharton School. He is a frequent
contributing editor to The Daily Fix
and Marketing Profs, and authors Patti Lorin, Creative Director
the marketing blog, Note to CMO.
Lorin is an award-winning creative
director and graphic designer with
an innate skill in brand definition and
expression. As a Creative Director
for Kaleidescape, she established
the luxury brand’s guidelines and
also developed the company’s user
interface for 3rd-party touch panel
control integration.
Lorin holds a BS in graphic design,
Contact Us an MBA, a patent in UI, and over
16 years of professional design
experience in the high end consumer
Denny Marketing
electronics industry. She has
831.685.8550
developed campaigns for Microsoft,
www.dennymarketing.com Fujitsu and Consumer Electronics
shdenny@dennymarketing.com Association (CEA) and has created the
brand identities for Media Center
Integrators Alliance, Axiom Design
and Green Life Smart Life.

8. 899 Calabasas Road
Watsonville, CA 95076
831.685.8550
www.dennymarketing.com
shdenny@dennymarketing.com