Digital customers today are everywhere and they expect to get excellent service wherever they are and whenever they are. This presentation outlines the guidelines for a Multi Channel Digital Strategy. In the presentation, We explain how to connect the company's Fan Page and Mobile apps to Legacy systems (CRM, Store, Supply chain) and create a holistic ecosystem of the organization's digital presence. The presentation was part of the "Managing A successful Web project from A-Z" Seminar that took place on the Sharepoint Extreme convention March 2011.