The latest trends I think Israel's .gov websites managers should consider. First one is off course mobile, smartphones, tablets and the multi-screen revolution. But there's more. From mega drop down menus to adaptive content. Social integration and form optimization. . gov websites have a lto to work on:)

1. Internet Workshop
May 2013

2. Shay Rosen
Head of Strategy & Consulting
shayr@realcommerce.co.il

3. Shayr@realcommerce.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539
SHAY ROSEN
HEAD OF STRATEGY & CONSULTING
REALCOMMERCE

4. Realcommerce – about us
• Strategy
Business analysis, Concept creation, UX, UI
• Technology
Robust, Smart, efficient content management & e commerce platforms for
mega sites
• User Experience
Powering Israel’s largest and most successful enterprises Websites &
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5. Strategy & UX consulting at realcommerce
Multi Channel Digital Strategy & Concept creation
From inception to launch and further
Focus on ROI & business objectives
Senior Multidisciplinary consulting team - Tech, UX & Business
Selected customers

6. Small Device
Big Change
1.

7. Only 3 years ago

8. The shocking facts
>50% Smartphones47.6% Smartphones
6B Mobile phones
51% Smartphone
74% Next phone is a smartphone

9. Tsunami Indication (3)
A multi Screen world-
Daily Media Interactions breakdown
Google, Ipsos a multiscreen world research August 2012

10. Sequential screening
Google, Ipsos a multiscreen world research August 2012

11. Tsunami Indication (3)
Google, Ipsos a multiscreen world research August 2012

12. Mobile Web Browsing
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
2009 2010 2011 2012
Source: Statcounter web analytics report
Website’s traffic coming from smartphones is doubling every year. Average is Israel 2013
can be more than 30% of entire website traffic.

14. The Website is dead! long live multiscreen

15. Responsive Web Design
• Focus on Web access
• One Site – Different layouts
• Content divided to blocks
• CSS Manipulation manages content presentation according to screen width
800px 640px1024px

16. Mobile First
“We're just now starting to think about
mobile first and desktop second
for a lot of our products.”
-Kate Aronowitz, Design Director
Facebook

17. Big (makes a) Difference

19. US Government:
Same site. Smaller
screen. Which is
better?

20. Israel’s Government
Portal on mobile…

21. Multi-screen design – Microsoft Metro is trending

23. • Nobody reads anymore
• Focus on:
• Clear Functionality
• Orientation
• Experience
2.

29. Orientation

31. S

32. 3.Where’s the rest?

33. Mega Drop Down Menus
Are the best mean
To Expose Relevant actions
And they can also be attractive
3.Where’s the rest?

34. Mega Drop Down Menus
Are the best mean
To Expose Relevant actions
And they can also be attractive
3.Where’s the rest?

35. Mega Drop Down Menus
Are the best mean
To Expose Relevant actions
And they can also be attractive
3.Where’s the rest?

36. Mega Drop Down Menus
Are the best mean
To Expose Relevant actions
And they can also be attractive
3.Where’s the rest?
Book your flight here

45. 4.
Facebook, Google and iPhones taught us how to scroll. Better to
put some content bellow the scroll than to squeeze everything
above and make the homepage not usable.

46. Fold Comes here?

47. Or here?

51. 5.I know what you are looking for
Adaptive Experience

54. Forms(!!!???!?!?)
6

55. Forms(!!!???!?!?)

56. Am I alone here?

59. Contextual UI

60. Contextual UI

61. The wrap up
• Mobile Changed everything
• Be focused, Think Mobile first
• Experience & functionality lead the way
• Don’t be afraid of the fold
• Know your user (and use the information)
• Use Menus efficiently
• Optimize forms
• Get social
• Optimize and get better – Continuously

62. Thank you!

63. Shayr@realcommerce.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539
SHAY ROSEN
HEAD OF STRATEGY & CONSULTING
REALCOMMERCE