1. Digital Marketing
Campaign
B Y:
R AY S H AW N

2. COMPANY FACTS
 Company Description As a top company in the Telecommunications industry
Motorola specialize in Microprocessors, Mobile phones, Two-Way radios and
Networking Systems.
 Business Industry - Telecommunications The general business activity and
principal products or commercial enterprise of Motorola are categorized as being part
of the Telecommunications Industry.
Motorola Mission Statement:
"We are a global communications leader powered by a passion to invent and an
unceasing commitment to advance the way the world connects. Our
communication solutions allow people, businesses and governments to be more
connected and more mobile.”
Motorola Vision Statement:
"Our history is rich. Our future is dynamic. We are Motorola and the spirit of
invention is what drives us."

3. COMPANY HISTORY
 The Motorola brand is an American multinational
telecommunications company that was founded in 1928.
 Motorola started in Chicago, Illinois with its first product
being a battery eliminator.
 The company was just recently divided into two
independent public companies of January of last year
2011, Motorola mobility and Motorola solutions after
losing 4.2 billion from 2007 to 2009.

4. CHALLENGES
 Motorola products include mobile phones, tablets, Bluetooth
headsets, two way radios, home phones, baby monitors, cable modems
and gateways, home digital video, remote access
software, motoactv, phone software and accessories.
 Motorola offers a lot of products but most are overlooked and ignored
because the company tends to focus on one area or product more than
others.
 The company focuses to much on its wireless devices and
does not put out enough information on other products offered.

5. GOALS & OVER-ARCHING THEME
 The main focus of this digital marketing strategy will be to better the
company’s brand recognition and to increase the knowledge about the
company and its products that are offered. This seems to be one of the major
things that the company is missing, product awareness!
 Strategies to increase product awareness
 Provide more organized information about products and offers on the social
medias that the company has such as
Facebook, Twitter, YouTube, LinkedIn, Foursquare and the company’s blog.
 Hire an individual or group to help manage the social sites and keep them
updated with Motorola news, products, deals, offers, pictures, etc.
 Look into an app for the company that will make it easy and convenient for
consumers to find information, news, products and help from their mobile devices.

6. SOCIAL MEDIA
 This is one of the areas that the company is doing excellent in
already . Motorola has
Twitter, LinkedIn, foursquare, Facebook, a blog and a YouTube
channel and links interlinking them together on the different
sites.
 The company is also very good about posting and updating
and maintain the sites. Some companies have different social
media outlets to market and reach out to their customers but
rarely interact or post on these outlets also Motorola does a
great job with interacting with the customers and incorporating
games, contest and giveaways into the social media’s so this
already sets the company apart from some others.

7. MOBILE APP / GOOGLE ADWORDS
 Mobile App
 Develop a mobile app for iPhone, Android, BlackBerry
 Features
 Special Offers and discounts
 All products offered
 Help & Technical issues
 Account information
 Purchase ready so consumers can by products and accessories off of app
 Google AdWords
 This type of advertising is very easy and efficient and allows people who are
looking for you or your products or even something similar sometime to reach you
and your products. Here is an example:
Cell Phones
Great selection of mobile phones.
Free 2-Day Shipping!
www.motorola.com/

8. TARGET MARKET
 MALES AND FEMALES
 AGES 14 AND UP
 This is an appropriate age group and target market because of the
wide variety of product offerings from Motorola and even more
appropriate being in the age of technology we are in where kids are
having cell phones and mobile devices younger and younger.

9. BUDGET/TIMELINE
 Budget - $300,000
 Google AdWords - $20,000
 Mobile App – $80,000
 iPhone, Android, BlackBerry
 Offers, Discounts, Promotions - $ 15,000
 Facebook- Free
 Twitter- Free
 YouTube- Free
 LinkedIn- Free
 Blog- Free
 $$ Maintenance to keep up sites $$

10. EVALUATING SUCCESS
 Compare the sales of Motorola products to the sales of them in past
years.
 Within all the social media’s that the company is apart of, have room
where costumers and people can leave feedback, ideas, comments
and concerns. Implement this into the mobile app as well.
 Implement an easy but efficient way to compare and see the
knowledge and sales of all the products offered compared to the
knowledge and sales of them before. This way the company will be
able to see f product awareness and sales have increased.