1. Music Video Analysis
Comment on the following aspects in relation to your music video choice.
How will these techniques appeal to the target audience needs?
http://www.youtube.com/watch?v=W-TE_Ys4iwM
Target Audience &
needs
5-19 year olds
Lyrics They are about something personal to the singers which makes people curious and want to listen
Written in these walls are the stories that I can't explain They are talking about things that have happened in their life
She told me in the morning she don't feel the same about us in her bones, Seems to me that when I die these words will be
written on my stone basically he’s talking about a relationship he’s had and that he’s so used to hearing this that it will be with
him forever. And time... is frozen he’s thinking back on the time and he can’t seem to forget it so it’s on his mind ‘stuck’
Tempo It’s quite a chilled laid back song with a slow tempo throughout but a happy up beat tempo has a slight ‘sad’ beat also because the
song is supposed to have a meaning
Genre Pop
Camera Technique One main camera which they come towards and sing to but then changes to one that follows each of them around individually in
their own scene it follows them as they come towards the camera and are singing to it.
Editing The editing shows an old photo of the which they have recreated and stood In the same position and it slowly fades into them
now.
Use of digital effects none