1. COMPETITIVE ANALYSIS OF COMPANY OF OUR OWN CHOICE

4. Hindustan Lever Ltd. Hindustan Unilever Ltd. IS NOW

5. Mr. Harish Manwani Chairman Mr. Douglas Baillie CEO VISION

10. PRODUCT SEGMENTATION OF HUL

11. COMPETITIVE SITUATION OF HUL WITH ITS COMPETITORS

12. PRODUCT RANGE BREAK-UP STRIVING ASPIRING AFFLUENT

13. PERSONAL WASH BY HUL HUL is the market leader in the soap segment in India

16. 57% 55% 55% 52% 10% 9% 8% 8% 9% 5% HUL’s SOAP MARKETSHARE

17. The HUL Hair Care

19. Welcome to the segment Of HUL Oral Care

21. 48% 32% 2% 46% 47% 7% 30% 8% 30% 7% TOOTHPASTE MARKET SHARE

22. HUL COSMETICS

24. HUL LAUNDRY CARE

33. MARKETING STRATEGIES OF HUL STRATEGIES I HAVE MADE

36. For long term benefits, HUL started Project Streamline in 1997. MARKETING STRATEGIES OF HUL FOR RURAL INDIA Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states . Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers . Integrate Economic, Environment & Social objectives with Business agenda.

37. EVERYDAY I WILL SELL. EVERYDAY I WILL EARN. MONEY. RESPECT Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of less than 2000 people or less. micro-enterprise opportunities for rural women Providing health n hygiene education through shaktivani program ishakti portal Shakti has already been extended to about 15 states ,80,000 villages in with 45,000 women entrepreneurs and generating Rs.700-1000 per month to each women.

38. PORTER’S FORCES

39. PORTER’S DIAGRAM

51. STRATEGIES…..

52. HUL should………

53. Thank you for your time....