Corporate Identity – An Essential Aspect of Branding
Corporate identity
1. STRATEGY MARKETING COMMUNICATION - MALAYSIAN OUTLOOK CORPORATE IDENTITY RASLINDA BINTI RAZALI YEO SIEW HUI TUNG YAU WAI TONG TIONG VEE Tutor : DAMANSARA
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6. IDENTITY MANAGEMENT STEP 1: CONDUCT AN IDENTITY AUDIT STEP 2: SET IDENTITY OBJECTIVES Access the current reality Clear goals is essential to the identity process STEP 3: DEVELOP DESIGNS AND NAMES STEP 4: DEVELOP PROTOTYPE STEP 5: LAUNCH & COMMUNICATE To reflect what the consistency were already calling it that would give a distinct identity Develop models using the new symbol or name Formal introduction of the company new identity STEP 6: IMPLEMENT THE PROGRAMME A communication process involving interpersonal savvy and coordinated approach