ExactTarget Adobe Integration

1. Integration
Partners
• 7 Year Partnership
• Adobe Genesis Partner of the Year
• 400+ joint customers
• 100+ integrated clients
SiteCatalyst Test&Target Recommendations Scene7 Genesis

2. Are you Optimizing Customer Data?
Combine the power of Adobe’s Digital Marketing Suite
with ExactTarget’s leading communications platform
• Listen to your customers’ product interests & their
communication preferences
• Interact by sending relevant, targeted messages via the
right channels at the right time
• Engage & drive long-term loyalty through targeted
remarketing & relevant dynamic content

3. Integration Success Showcase
Since using ExactTarget & Adobe, VHA has experienced:
• 7% increase in online sales
• 15% recovery of shoppers who
abandoned their cart
Since Integrating ExactTarget & Adobe, Carhartt has seen:
• 6% higher click-through rate for abandoned cart
campaigns
• 3% higher click-through rate for targeted emails
vs. general promotional emails

4. 1. Web Analytics Connector
• Assess impact
of e-campaign
• Auto-track
users post-click
• Easily improve
future emails
through simple
reporting

5. 2. Enhanced Reporting Integration
• 360 degree view
of e-campaign
performance
• Allows data
correlations to
be more clear-
cut
SiteCatalyst Genesis

6. 3. Behavioural Marketing Integration Genesis
• Customer behaviour triggers relevant &
timely email messages to subscribers
• Automatically import data into ExactTarget
to better engage prospects & customers

7. 3. Behavioural Marketing Integration Genesis
Daily feeds of individual web data triggers behaviorally-
driven, relevant, timely email messages to subscribers

8. 4. Adobe Test&Target Integration
A/B & Multivariate Testing
within Emails & Landing Pages
• Provide a consistent
experience across channels
• Increase conversions
with post-send email
content optimisation
• Control & change email
content, even post-send

9. 4. Adobe Test&Target Integration
Creative A Creative B
VS

10. 5. Adobe Recommendations Integration Genesis
Extend relevant recommendations through email

11. 6. Adobe Scene7 Integration
Create Dynamic & Personalized Emails
• Visually
relevant, personalized
messages on products
• Match print creative
• Data-driven templates
• Click stream driven --
tie timing & relevance
• Email to Website
personalization

12. 7. Targeted Audience Segmentation
Consolidate Data Sources to Drive Segmentation & Targeting

13. Integration Summary
• Automate email campaign • Increase conversion via post-
tagging with the Web Analytics send email content optimization
Connector with a Test&Target Integration
• Integrate pre-click & post-click • Extend relevant
data in Adobe SiteCatalyst recommendations through email
with Adobe Recommendations
• Automatically trigger email
messages to subscribers based • Create dynamic & personalized
on online behaviour emails with visually relevant
content via Scene7
• Extend A/B, Multivariate testing • Consolidate data sources to
to email with Adobe’s power segmentation and
Test&Target Integration targeting with Audience Builder