Re-inventing tourism. Pervasive, location-based, mobile, personal, touring & visiting

1. Creative visiting Re-inventing tourism with pervasive and mobile technology Mike Sharples Director, Learning Sciences Research Institute

2. Evolution of Entertainment Public Family Personal Social & virtual

3. Evolution of Tourism Public Family Personal Social & virtual (Dublin bar in Second Life)

4. How can we design new forms of tourism that combine public, family, personal, social and virtual visiting?

6. Explore a tourist site before visiting it Explore and plan Immersive experience Leave notes and messages in locations See location-based adverts and recommendations Play location based games On your home HD TV HD 3D simulator of the UK Lake District, Centre for Geospatial Science, University of Nottingham SPLINT Centre of Excellence

7. Join a live guided tour from home Explore and plan Interactive map 360 degree panorama See and hear the live streamed human Guide Send text questions during the tour for the Guide to answer Centre for Educational Technology and Distance Learning, University of Birmingham

8. Prototype high resolution augmented reality guide Experience Location guide with personal annotations Location-based guide, Centre for Geospatial Science, University of Nottingham SPLINT Centre of Excellence

9. Experience Augmented reality tours Accrossair UK – iPhone application

10. Experience New ways of engaging with locations OOKL Personalised visiting View location-based media Take photos, record sound Sent automatically to a personal website Can You See Me Now Location-based chase game Blast Theory Mixed Reality Lab, University of Nottingham PaSAT Location-based learning Environmental planning game Peter Lonsdale, PhD, University of Nottingham

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12. Personalise and recall Audio of Wainwright VIDEO from Derwent Water VIDEO of Ian Tyler Switchable map layers OS Wainwright Photo

13. Can make the next visit more personal and engaging Adapt Data automatically collected from visits Deep issues of privacy and ethics

14. Horizon Digital Economy Hub National Research Hub University of Nottingham and partners £13 million funding from UK Research Councils Additional funding for Doctoral Training Centre, university and industry: £40 million total 20 staff, 100 PhD students over 5 years “Harnessing the power of ubiquitous computing to the digital economy” www.horizon.ac.uk

15. “We shall explore the creative integration of digitally-augmented locations, recommender systems, and location-based mobile experiences to develop Nottingham as a ‘welcoming city’. Our emphasis will be on how we might support residents to engage with visitors to offer new insights into their environment and help present new views of the city. Local people and businesses might augment key locations with reminiscences and media, creating personalised trails of local history and culture. Contextual prompts and social software would allow them to act as guides and provide advice to visitors with location based endeavours and allow them to attract people to less-visited locations in the city. The challenge is to fully understand how to design an entire city for digitally-enhanced visiting, such that events are coordinated, businesses enhanced and visitors engaged raising challenges of safety, privacy and digital rights.” Horizon Creative Visiting Theme

16. 21st century tourism What is a tourism for the 21st century? How can we re-invent culture, tourism and guiding, for visitors and residents? How can we connect real and virtual visitors? How can a tourist location engage with young people, and the less enfranchised? How can a tourist location engage with those not traditionally considered ‘visitors’ or ‘tourists’, e.g. residents exploring their own city, gamers, urban sports people, hobbyists, festival goers? How can it promote and support youth creativity? How can a tourist location be re-designed to support new forms of visiting? What technology and infrastructure is needed? What are the new business models and opportunities? What are the practicalities, ethics, and constraints on continual monitoring of visitor activity, and providing personal and contextual services.