1. StartupRootssg
a recollection of the past 3 months
Tuesday, February 14, 2012

2. Joined a very early stage startup
as a marketing & customer dev intern
Website
Tuesday, February 14, 2012

3. Got a taste of wire-framing:
Tuesday, February 14, 2012

4. Discovered what marketing in a startup
really meant:
SEO Campaigns,
SEM PR Contests Biz
Social
Networks Dev
Blogs Affiliates
Apps & Direct, Tel,
Widgets Email TV
Domains
1. ACQUISITION Campaigns,
Contests
A L
ERR
2. A EF
ctiv Homepage / 4. R
Emails & Landing Page
Alerts
N
atio
Emails &
N TIO Product widgets
ETE Features
n
System Events &
Time-based Features 3. R
Blogs,
Content
Website.com
Credit: Dave McClure, “Startup Metrics 4 Pirates”
Tuesday, February 14, 2012

5. “Pivoting”
no longer just a buzzword that I read online
Observed my boss...
adapting his product for different users
exploring for opportunities for a product/market fit
not being afraid to ignore “sunk costs”
Tuesday, February 14, 2012

6. StartupRoots
the door that led to many other things
Tuesday, February 14, 2012

7. Helping me realize what role I am suited for
Startup = Engineer + designer + distributor
Product mgmt
or
Customer dev
Tuesday, February 14, 2012

8. Gaining confidence to step out
At the beginning:
Tuesday, February 14, 2012

9. Gaining confidence to step out
At the beginning: Getting out there:
Meeting folks in the Singapore’s startup community
Tuesday, February 14, 2012

10. and it unexpectedly ended off with this:
www.HelloWorldHQ.com Disclaimer:
! Things might have
evolved by the time
! you are reading
this.
Tuesday, February 14, 2012

11. Thanks for listening!
Sharon Lourdes Paul
sharonlourdespaul@gmail.com
@sharonlourdes
www.sharonlourdes.com
Tuesday, February 14, 2012