1. Ideology
By Sharondeep Bachra
AS Media

2. Who is my product aimed at and
why?
• My product is aimed at young males and
females age 16-19.
• My product is aimed at mainly students in
education as they would be in the age range I
have chosen.
• The name of my magazine is going to be named
R&B.
• I have chosen to name my magazine R&B
because my genre is R&B and the name is
simple, understanding and well known for
audiences.

3. Magazine style
• A magazine of similar style that I will draw
inspiration from would be “Vibe”. This magazine
contains well represented features such as; R&B
music and artists.
• Vibe magazine creates a perfect style of there
front cover page. For instance, the use of
Anchorage is excellent, as each front cover page
contains a photograph of a R&B singer with a
writing link which gives readers a hint of what
the magazine is about.

4. My choice of publisher IPC
• The media institution such as: IPC Media would
be the best to distribute for my magazine. This is
because IPC are a well known magazine
publishing house company.
• Even though, they distribute music magazines
such as; “NME” my magazine is aimed at a
younger audience than “NME” therefore there is
a niche in the market for it.
• The fact that IPC already distribute such well
known music magazines means that they have
customers who will be interested in a new
product of a music magazine, such as; R&B.

5. My choice of publisher IPC
• I have also chosen IPC Media to distribute my
magazine as they are a big well known company
and; as they produce over 60 iconic media
brands.
• I consider IPC Media to distribute my magazine;
as they include and export service to 90
countries worldwide selling over 13 million
copies every year. This reveals that IPC Media
are not only a well known company but also
make a lot of finance out of there sales and 30
million copies.

6. Unique selling points of my
magazine
• The unique selling points of my magazine are; my
magazine will be sold for a reasonable price such
as; £3.95. This price would therefore lead
consumers to buy the product as the price is
reasonable.
• The unique point of my magazine is to sell it to:
young males and females.
• My magazine is an important product to come into
circulation because it would need to be known how
many copies are being sold.

7. Unique selling points of my
magazine
• As my product is something new, customers
should be interested in my product, therefore I
should make a big profit out of my circulation.
• Circulation is also important for my magazine as
my chosen company does not feature my type of
magazine; so this therefore means I will make a
big profit and sell many copies.