2. Agenda What is Keyword Prominence Keywords are everywhere Importance of Keywords in the title Keywords in body of the webpage Adding images in the webpage
3. What is Keyword Prominence Keyword Prominence refers to the fact that keywords placed in important parts of the webpage are given priority by the search engines. As an SEO technique, Keywords should be placed in all parts of webpage to increase the page relevance for the keyword in the SERPs.
4. Keywords are everywhere Search engines give keywords more weight and prominence if they are placed within any of the following locations of the webpage. Title of the webpage Header, sub header of paragraphs In the file name (within the URL) Near the start of the page or right at top of the page In the start of the new PARA Within the meta tags of the webpage (such as the description & keywords metatags)
5. Importance of Keywords in title Almost all major search engines give prominence to keywords in the title of the webpage. While framing the title always keep it brief, keeping in mind to make it as 5-8 word title (up to 66 characters for Google) that includes the keyword/s and describes the essence of what the webpage contains. For example, If you are selling an online ebook on hypnosis for $100 and you that is the cheapest such offering on the Internet. The Title could read “Online Hypnosis ebook-$100” for the keyword ebook.
6. Keywords in body of the webpage Keywords can be placed in the following location within the body of the webpage for deriving benefits due to the keyword prominence factor: At the top of the webpage and beginning of the page First paragraphs of information that introduces in the webpages to the visitors If you are adding sentences in bold text, try to include in bold as well Within the link titles of hyper links, The link titles are used to describe the link. <A HREF=“introduction.html”TITLE=“Online Hypnosis Ebook”>welcome to online hypnosis ebook</a>
7. Adding images in the webpage Search engines are unable to read images therefore important keywords related to images should be places in the ALT text of the image. <IMG SRC=“header.gif” WIDTH=200 HEIGHT=200 ALT=“hypnosis ebook”> Ensure that you also place text links on your page as well, This will ensure the search engine can index all the pages of your site.