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FRONT

2. THE CONCEPT
This is a television show that mixes the craze of
cricket with the drama of reality shows. Mix ‘n’ match
of live and scripted programming that will keep everyone
guessing. This is T – 10 gully cricket.
This would be a nation wide gully cricket tournament to be held in multiple
cities. The elimination rounds would be held in different cities for a single
day each. There would be a lot of pre-tournament hype and excitement built
around the event with a substantial Television celebrity quotient thrown in for
good measure.
This concept has been conceived, formatted & executed by Reasonable
Advertising Pvt. Ltd., in partnership with DD Marketing Division,
Doordarshan.
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3. PRIZES
The total prize money for the tournament
would be INR 25 Lacs with 10 lacs for
the winner and INR 05 Lacs for the
runnersup.
Others need not despair as the balance
prize money will be distributed among
the remaining players. The Prize
money can be revised depending
upon client’s enthusiasm for the
event.
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4. SCHEDULE
Cities along with proposed Schedule and Fixtures.
DATE DAY CITY
16th Jan Fri Ludhiana
18th Jan Sun Jalandhar
nd Jan
22 Thur Kanpur
24th Jan Sat Lucknow
30th Jan Fri Surat
st Feb
01 Sun Thane
05th Feb Thur Nashik
07th Feb Sun Pune
Grand Finale in Mumbai
DATE DAY EVENT
13th Feb Fri Group A Matches
14th Dec Sat Group B Matches
15th Dec Sun Semis Finals & Finals
CALL FOR ENTRIES
Through local news papers, radio, Local Cable, Street plays, and criccontest.com
Teams to register online, Parallel registration at sponsor outlets, Channel Promos
We would also ensure a pre-tournament hype through localized campaign
tools like canter activity, local cable, street plays etc and provide
for a major response from the public in general.
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5. FORMAT
The event in each city would feature four teams comprising of eleven
players each. All the players would be amateurs who will get an opportunity to
live their fantasies on a big stage they have been deprived of till date.
This would be an excellent aspirational value which will drive the players/contestants who will all
contribute to making this a grand reality show. Top team from each city would qualify to play for the
finals to be staged in Mumbai. These eight teams after qualifying for the final play-off would be divided
into two groups of 4 each with the TOP 2 teams of each group qualifying for the semi-finals. The winner
of Group A would meet the runners up of Group B in the first semis while the winner of
Group B would meet the runners up of Group A in the other semis which would
then be followed by the finals and would witness an eventual winner of the
tournament. This would be a biannual with the first one to be staged
in Jan/Feb 2009.
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6. CELEBRITY QUOTIENT
here would be ground celebrities and On-air celebrities. Ground
celebrities would comprise of one stand up comedian and one singer at each
venue. These celebrities will be complimented by well respected cricketers who will
add credibility. There would be a whole lot of anchors doing the game plays and covering the
reality at each event.
The Grand Finale at Mumbai would witness a greater surge of celebrities.
MEDIA REACH
This event is much more than cricket and fun. This event will be planned to promote this as a complete
media package.
Specific strategy would include visibility in mediums like Events, Multiplexes, Print, Outdoors,
Television properties, Radio, Online and an excellent PR management.
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7. TITLE SPONSOR
Title branding
FCT on DD Sports
Branding across all communications including on-air promos, print, hoardings, street plays
Main sponsored logo on the costume of all the players at all levels
A significant presence in terms of branding visibility at the main mela entrance consisting of stalls and
entertainment kiosks
The team gurus in each city will wear title branded track suits
Our cricketing ICON named PAAJI will wear title branded costumes
Boundary billboards of 10 nos. will be allocated for the title sponsor
Boundary flags of 100 nos. will be exclusively allocated for the title sponsor
Main title branding visibility during the awards presentation by the master of ceremonies
Title branding to be highlighted for the trophy presentations
Title branding to be highlighted during the man of the city presentations
Sponsor logos on both sight screens
Two ground signage
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8. ASSOCIATE SPONSORS
FCT on DD Sports
Branding across communications including on-air promos, print, hoardings, street plays
A significant presence in terms of branding visibility at the main mela entrance consisting of
stalls and entertainment kiosks
Boundary billboards of 5 nos. at each of the venues totaling to 55 nos. will be allocated for each
of the associate sponsors
On-ground brand integration in mutual consultation
One ground signage at two venues
Logo on all chequered back drops including press conferences, man of the city ceremonies,
torch relay, man of the finals, etc.
COSTING
Title Sponsor – INR. 3 Crores
Associate Sponsor – INR. 1 Crore
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9. PARALLEL ENTERTAINENT
Entertainment groups to be present
Play stations and other gaming consoles to be set up for the audience
Refreshment stands to be set up
Live bands playing while the cricket is on
Bowling machine to be set up which will match the pace of Brett Lee and Ishant Sharma
Celebrities of TV and Cricket to be invited during the finals
Mock auction of players from the final teams to make a dream team
Lotto / Housie to be played with the audience
Prizes for various players on statistics like most wickets, runs, etc
Various on-line and off-line contests to be devised by the specialist contest team of criccontest.com.
Post Final exclusive party
On-air entertainment shows constituting tit bits of Kashmira Shah and Wide Gully with Charu Sharma.
GROUND RULES
Elimination rounds to be that of simple cricket.
Final Play-Offs to have ingenious and whacky rules like Bat Out, Power Over,
Max Zone, Tenner, to make it different and stand out. Each side will play 10
overs.
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10. FRONT’S BACKSIDE
PRINTING

11. FOR ON AIR OPPORTUNITIES CONTACT
DD MARKETING DIVISION, MUMBAI
01010101
GROUND OPPORTUNITIES CONTACT
REASONABLE ADVERTISING PVT. LTD.
G-4, Richa Industrial Estate, B-29,
Off. New Link Road, Near Monginis Factory,
Andheri (w), Mumbai - 400 053.
Ph: 6697 3982-85, Fax: 6697 3986
Email : raplmumbai@criccontest.com
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