2. Why Focus On Press Release Headlines
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The headline of a news
release is the single
most important aspect
of your release .
It needs to be written
for both search engines
and consumers.
If your headline fails,
your press release will
never see the light of
day.
3. Tips To Write A Great Press Release Title
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Make it an attention
grabber.
First write the release,
then the headline
Make it web friendly
Write Short and to the
point
Write for the
audience,not your CEO
5. First Write The Release, Then The Headline
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The headline is the easiest thing to come up with
after you’re done with the writing of the body.
6. Make It Web Friendly
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Title should be
optimized to show up
in the organic
results.
Embedded proper
Keyword in the
release headline.
7. Write Short And To The Point
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Summarize the
message of your press
release in the title.
Get right to the point,
tell the reader what he
can expect to learn
from the content .
Make sure the recipient
has an interest in the
subject.
8. Write For The Audience, Not Your CEO
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Don’t try hard to sell your company , its products
or services .
Stay away from using adjectives that self-praise.
Audience dictate the style, vocabulary and format
of online efforts.
Short sentences , no use of slang & friendly
vocabulary .