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Reputation Management for Schools and Organizations

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Dean Shareski
Dean Shareski

A presentation to communication directors of school divisions in Saskatchewan about the power and use of social media to tell their story.

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REPUTATION MANAGEMENT http://www.flickr.com/photos/will-lion/3974469907/ Social media and its impact on organizations and individuals Dean Shareski May 14, 2010
SHARESKI@GMAIL.COM IDEASANDTHOUGHTS.ORG @SHARESKI
THANKS TO MELANIE MCBRIDE http://www.slideshare.net/melmcbride/beyond-blocking-embracing-the-social-web
THANKS TO MELANIE MCBRIDE http://www.slideshare.net/melmcbride/beyond-blocking-embracing-the-social-web
YOU DON’T CONTROL THE MESSAGE NOW
YOU PROBABLY NEVER DID http://www.flickr.com/photos/larryontheprairie/4534921049/
THERE’S SOMETHING HAPPENING HERE
THE SHIFTS
1 MANY TO MANY
Clay Shirky: How cellphones, Twitter, Facebook Make History http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html
Clay Shirky: How cellphones, Twitter, Facebook Make History http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html
2 YOU ARE WHAT YOU SHARE
“IF THERE IS NO SHARING, THERE IS NO EDUCATION” David Wiley, BYU
THE RADICAL PRICE OF FREE
3 UNLEASHING THE TRIBE
WHO’S TALKING FOR YOU? http://www.flickr.com/photos/marketingfacts/95818576/
4 TRANSPARENCY TRUMPS GLOSS
5 GETTING VISUAL
24 hours per minute
2.5 Billion Per Month
TELL STORIES
2.0 OBJECTIVES FOR INFORMATION OFFICERS: • Create multiple points of participation • Transform read-only content into read-write, many-to-many conversations • Listen to and engage user-visitors • Co-create with your community • Provide non-essential controls to users (e.g., text size, tools) • Accept that you do not “control” the message but guide it
WHERE DO WE START? http://www.flickr.com/photos/7363465@N08/3925513417/
CUSTOMIZATION
PULL VS. PUSH
WHAT CAN WE SHARE?
GIVE OTHERS A VOICE
GIVE OTHERS A VOICE
GIVE OTHERS A VOICE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
GIVE THEM PLACES TO SHARE
WORK SIDE BY SIDE
DAILY NEWS
GET OUT THERE
GET OUT THERE
GET OUT THERE
GET OUT THERE
GET OUT THERE
GET OUT THERE
ARE YOU MOBILE?
RANDOM THOUGHTS
RANDOM THOUGHTS
RANDOM THOUGHTS
THE CHALLENGES Is it worth the effort? Will our constituents join us? What about this whole “control” thing?
eski@gm ail.com @sh areski shar ideasandthoughts.org

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