1. Making ‘what works’ work: Changing behaviour in sanitation and hygiene Wednesday 20 July 2011 Session jointly convened by LSHTM/SHARE, WSSCC, UNICEF and WSP Children and scouts: Young hygiene promoters LovyRasolofomananaWaterAid, Madagascar 1
2. Key points 2 What is excitingabout children, the young and scouts? Achievements Challenges Way forward
3. Hygiene promoters 3 Dynamism: 5 scout movements, 50,000 members Education: 24,119 primary schools Prevention: 2,478 public health centres Key actors: 22 Diorano-WASH regional committees
4. Activities: Scout song, photography,drawing contests 3 Focused on 3 key messages Opened to 22 regions Almost 3,000 young participants Run by Scout Federation, Diorano-WASH coalition and WaterAid
5. Preparation 3 Capacity building: scout leaders, teachers, nurses, village healthworkers Media coverage Exhibition simulation: exchange on approaches and raising awareness tools Curricula and facilitation
6. Raising awareness differently 3 Making noises in the streets, "Dobodoboka" Shows and spectacles featuring good practice Debates Films, advertisements, flyers Intensive media campaign
7. Challenges 3 Getting people involved Lack of access to safe water Impact assessment Lack of capacity of local actors Volunteering How to respond to demands raised from campaign
8. Way forward 3 Going to scale Diversifying communication tools Advocacy District approach and coaching International partnership