The best videos made by airlines that touched various aspects of their customers' lives and association with the airline. If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com

1. Airline Marketing 2.0
Top 10 Airline Videos on YouTube
Case studies
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2. Case-study 1
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Turkish Airlines

3. Stars still drive views
Featuring both Leo Messi and
Kobe Bryant it’s perhaps not
surprising that this Turkish
Airlines ad turned into one of
the most watched airline
YouTube videos of all times.
Its success is a testament to
the persistent value of stars in
these kind of videos.
The view count is currently
over 105 million!

4. Case-study 2
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Air New Zealand

5. Movie Partnership + Safety video
Another proven path to success is the usage of “unusual” in-flight
safety videos. In this case ANZ created one using its partnership with
the movie “The Hobbit”. The video was uploaded 11 months ago and
has reached 11 million views.

6. Case-study 3
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Etihad

7. A brand statement
For some airlines their YouTube videos and advertisements are all
about their brands’ attributes, and with this beautiful video Etihad took
care of reminding everyone of theirs. Over 3 million views endorsed
their statement.

8. Case-study 4
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Singapore Airlines

9. Leveraging a legendary brand
In terms of brand
symbols, however, no
famous star is likely to
reach the deep-rooted
meaning and brand
values carried by the
Singapore Girl.
In a recent YouTube
video Singapore
Airlines used her to
promote their brand
values.

10. Case-study 5
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Virgin Atlantic

11. Emotional appeal
Virgin Atlantic produced a very successful video by adding together
several elements frequently linked with the success of airline videos:
children, glamour, and the feeling of differentiation.

12. Case-study 6
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Delta

13. Unusual app promotion
To promote its new app Delta
decided to tap into the curiosity
of viewers and focused on one
of its key functionalities: bag
tracking.
To get users’ attention it installed
6 cameras on a piece of luggage
and create a beautiful video
showing what the bag “sees”
when it goes beyond the flaps of
the check-in desk.

14. Case-study 7
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KLM

15. Attention grabbing
Sometimes the key to a video’s success lies in its ability to get the
attention of users without fully revealing what it is about. In this case
KLM was able to produce a video whose main purpose was not
advertise a product but generate curiosity and get users to the micro
site.

16. Case-study 8
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WestJet

17. A profitable WestJet tradition
Canadian LCC WestJet has turned April Fools YouTube video into a sort
of company tradition with even some executives taking part. The most
important part of this videos, however, is that their viral spread has
actually been very profitable for the airline with considerable amount of
bookings coming from the associated micro sites.

18. Case-study 9
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JetBlue

19. A shared feeling
JetBlue got to the hearts of their customers with a short 15-second
video that in two weeks gained almost 1 million views. The video is
simple but effective, highlighting one of the company’s most used
slogans.

20. Case-study 10
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British Airways

21. A challenge
A few months ago British Airways created a video that tapped into both
the human, technological and competitive element. It challenged a
famous rugby player to race against an A380.

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