#SFAwards13 Best Emerging Airline/ Airport on Social Media - Finalist Presentations

Best Emerging Airline/ Airport in Social Media
Finalist Presentations

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Best Emerging Airline/ Airport in Social Media
Finalist

Emirates Social Media
Hello Tomorrow
Best emerging airline in Social

Our Story begun 17 months ago
on 25.03.2012
SINCE
Hello Tomorrow
7.5M Views120k Followers1.3M Followers2.1M Fans
12,500
Subscribers
200 videos
published

Hello Tomorrow
Global Ranking Airline Fans Engagement
Rate
Interactions People Talking About
1 Emirates 2,091,174 1,241 % 625,085 216,703
*Socialbakers, the social analytics company that provides social media network statistics and analysis from Facebook,
Twitter, Google+, LinkedIn and YouTube, helping companies monitor the effectiveness of their social media campaigns
“With its engagement, amongst pages over 1 000 000 fans, in Q3,
Emirates were among the TOP 10 brands on Facebook, and the #1 airline
in the world”
Jan Rezab, CEO and Founder of *Socialbakers.

Hello Tomorrow
Our Brand Platform
Hello Tomorrow
&
Our Social Channels
We create meaningful connections with our passengers, fans and advocates beyond their travel
experience. We build greater brand loyalty and reinforce our brand pillars, through ‘always on’
engagement on their channel of choice.

Thank you

SOCIAL MEDIA
Best Emerging Airline in Social Media
!
!
!
!
Awards for Excellence in Social Media 2013

World’s!Best!Emerging!Airline!in!Social!Media!
!
The$Rise$of$Social$at$Qatar$Airways$
!
LAUNCH$
•  Officially!launched!social!media!in!April!2011!
•  Began!with!6!properAes!&!a!team!of!one!
•  Kicked!off!with!successful!100th!desAnaAon!campaign!
BUILD$
•  Staff!strength!grew!to!three!
•  Facebook!following!grew!over!500%!in!the!last!12!months!
•  Launched!another!8!social!media!properAes!(14!in!total)!
•  Total!fan!base!now!2.8!million!
•  #1!airline!globally!on!Pinterest!
•  #4!on!Facebook!
•  #8!on!Instagram!
•  #8!on!LinkedIn!
•  #3!on!China’s!Sina!Weibo!

How$We$Got$Here$so$Fast$
!
CONTESTS$
$
•  Tweet[a[Meet!
!
•  Created!a!global!race!among!Twiêr!users!to!spread!awareness!of!
the!large!route!network!of!Qatar!Airways!
•  Winners!paired!up!and!travelled!to!the!city!of!their!choice!
•  Got!more!than!403,500+!Twiêr!hashtag!menAons,!with!387!tweets!
per[minute!during!the!race!
•  Grew!Qatar!Airways’!Twiêr!base!by!23%!
•  Created!a!pool!of!content!about!each!city!served!by!Qatar!Airways!
for!reference!&!use!
*click!on!
picture!to!
play!video!
in!browser!

!
!
CONTESTS$
$
•  FC!Barcelona!Asia!Tour!
!
•  Partnership!with!luxurious!Shangri[La!Hotels!in!Bangkok!&!Malaysia!
•  Winners!received!an!all[inclusive!trip!to!FCB!match!
•  Took!video!content!of!the!winners,!syndicated!on!Youtube!
•  Grew!our!Indonesian!fan!base!to!#2!in!Indonesia!(behind!AirAsia)!
note:!Indonesia!is!by!far!the!leading!country!for!FCB’s!&!our!fan!base!
•  Grew!Qatar!Airways’!Facebook!base!by!37%!&!on!Twi^er!by!10%!
!

!
!
CONTESTS$
$
•  Where’s!The!Panda!
!
•  Create!a!take[off!of!the!popular!children’s!book!series:!Where’s!Waldo!
and!Where’s!Wally!
•  Partnership!with!luxurious!Shangri[La!Hotels!&!Resorts!
•  Winners!received!an!all[inclusive!trip!to!Chengdu!to!meet!the!Pandas!
•  Ran!a!similar!China!ediAon,!with!winners!selecAng!from!Paris,!
Istanbul,!Dubai,!and!Abu!Dhabi!
•  Drove!significant!sales!to!Chengdu!and!new!fans/subs!from!the!effort!

!
!
VISUAL$MARKETING$
$
•  Established!a!mega[presence!on!Instagram,!moving!us!into!#8!posiAon!
globally!among!airlines!
•  Were!one!of!the!ﬁrst!airlines!on!Pinterest,!catapulAng!us!above!#2!
Southwest!Airlines!
•  Engaged!in!local!markeAng!acAon!in!Serbia!creaAng!a!bond!with!
customers!(bo^om[right)!Youtube!Clip!
•  Broadly!expanded!video!content,!in!the!form!of!video!news!releases,!
extended!TV!spots,!and!high[end!product!videos!
•  We!engaged!fans!in!a!global!casAng[call!for!extras!in!our!popular!FC!
Barcelona!TV!Commercial!

!
QATAR!AIRWAYS!
!
$
$ $ $$$$THANK$YOU!
!

Awards for Excellence in Social Media 2013
Best Emerging Airline / Airport on Social Media

!
Key!metric!
!
Launch!date!
!
32,293!page!likes!
!
December!2012!
!
19,588!followers!
!
May!2013!
!
1,400!followers!
!
November!2012!
!
4,045!followers!
!
2010!
!
128!pins!
!
November!2012!
!
1.1m!views!
!
2010!

0!
20!
40!
60!
80!
100!
120!
140!
18/07/13!
20/07/13!
22/07/13!
24/07/13!
26/07/13!
28/07/13!
30/07/13!
01/08/13!
03/08/13!
05/08/13!
07/08/13!
09/08/13!
11/08/13!
13/08/13!
15/08/13!
17/08/13!
19/08/13!
21/08/13!
23/08/13!
25/08/13!
27/08/13!
TwiEer!menFons!of!#socialjet!
Potential Twitter reach
(YTD) of #socialjet
2,350,000 accounts !
Innovation

YouTube!April!Fools!video:!48,360!organic!views!and!featured!on!BuzzFeed.com!(No.33)!
Innovation

!
!30.08.13!to!26.09.13!
!
!70%!of!tweets!responded!to!!
!!in!under!90!minutes!
!
!
!
!
!
!
Tweets!posted!
ReUTweets!posted!
Replies!made!
MenFons!per!day!
32!
5!
1,113!
109!
Engagement - Twitter

32!
5!
1,113!
109!
Engagement - Twitter

!
!30.08.13!to!26.09.13!
!
!69%!response!rate!for!user!
quesFons!
!
55%!!of!user!quesFons!
responded!to!within!12!hrs!
!
Engagement - Facebook

Engagement - Facebook
Engagement!Rate:!5.2934%! Engagement!Rate:!9.7769%!

Results – Facebook, YTD
!
Industry!Average!
!
Variance!
!
Growth!Rate!
!
!
143%!
!
44%!
!
+325%!
!
Moving!Average!
Engagement!Rate!
!
1.4305%!
!
0.2287%!
!
+625%!
!
Page!Score*!
!
66%!
!
39%!
!
+60%!
*!As!measured!by!Socialbakers!

Results – Twitter, YTD
• !Growth!to!19,634!followers!!
!!!within!140!days!of!acFvaFon!
• !44%!local!followers!–!highly!!
!!!targeted!follower!base!
• !Highly!acFve!account!U!Avg!29!!!
!!!tweets!per!day!

Summary
• !Aer!Lingus’!social!media!team!consists!of!three!
people!with!responsibility!for!social!customer!care,!
social!media!markeFng,!and!social!insights!
!
• !The!Social!Media!team!liaises!daily!with!MarkeFng,!
PR,!Customer!Service!and!OperaFons!to!ensure!
consistency!and!relevancy!of!message!
• !As!an!emerging!airline!on!social!media!our!current!
prioriFes!are!to!conFnue!to!work!on!the!basics!of!
maximising!response!rates,!minimising!response!Fmes!
and!growing!our!audience!

1
Sydney Airport
Simpliflying Finalist Presentation.
‘Best Emerging Airport on social media’
27/09/2013
Colin Ford
Social Media and Digital Co-ordinator

Sydney Airport on social media
On top, Down Under.
2
Facebook
November(2011(
Zero%fans%
August(2013(
58,000+%fans%
Twitter
November(2012(
Zero%
followers%
August(2013(
1,468%
followers%

Sydney Airport on social media
On top, Down Under
3
1.5 million Facebook check-ins.
Most checked-in place in Australia, ahead of the Sydney Opera House, the Melbourne
Cricket Ground, Darling Harbour …
Highly engaged community.
Public keen to communicate! Constant interaction on Facebook and Twitter.
Driving business goals.
-  Reputation management and customer service/engagement
-  Dovetails with existing offline business strategies
-  Promoting retail products, car parking
-  Promotion of new airline routes

Blu Emu launch campaign
Relaunching a carpark on social media
4
Blu Emu launch – rebranded Sydney Airport parking product.
Participants uploaded a picture with the
Blu Emu on Twitter or custom Facebook
tab, and shared with friends for a chance
to win a prize.
Campaign ran from 10 September 2012 – 31
October 2012.
Objectives:
-  Drive brand awareness of Blu Emu Car
Park
-  Drive brand engagement

5
Blu Emu explodes.
6,000+ comp views.
500+ photo entries on
Facebook and Twitter.
150+ tweets.
10,000+ new fans and
followers.

#SYDspotting competition
Building buzz about an exciting new route
6
Inviting planespotters to share high quality photos with the broader community.
Participants share a photo with the
#SYDspotting tag for a chance to win an
exclusive photo session with an aircraft.
Public could vote on their favourites.
Campaign ran from 27 July 2013 – 8 August
2013.
Objectives:
-  Activate the dedicated planespotting
community
-  Drive buzz around our first commercial
Dreamliner route, and first direct connection
to India in decades
-  Crowdsource a quality image library of
aircraft activity at Sydney Airport

#sydspotting #win
160 high quality
submissions.
8,000 views of entries by
general public.
1,440 votes and shares.
10,000+ clicks on Twitter
and Facebook posts.

Coming soon
LinkedIn, Youtube, plus more…
8
LinkedIn
Company profile appeared organically – now has 1,500 followers, soon to be officially
activated.
YouTube
Multiple inactive accounts – reclaimed and ready to be reactivated.
Instagram
-  Reputation management and customer service/engagement.
-  Dovetails with existing offline business strategies.
-  Promoting retail products, car parking.
-  Promotion of new airline routes.

Thank you
facebook.com/SydneyAirportOfficial
youtube.com/SydneyAirport
@SydneyAirport
@BluEmuParking

Eindhoven Airport
MARKETINGPLAN 2013
Eindhoven Airport
SOCIAL MEDIA
STRATEGY & ACTIVITIES

Increase of awareness
Get Eindhoven Airport top-of-mind, on a nationwide level
Increase the awareness of our destination portfolio
!
Brand development
Focus on humanity, transparency and accessibility
Prove these themes through operation and communication
Interaction & partnerships
Focus on connected traveler through online, e-mail and social
In close cooperation with airline partners and partners outside the terminal
Strategic Focus

PAID% OWNED% EARNED%
TV,!PRINT,!RADIO,!
SAMPLING,!BANNERING,!
OUTDOOR!etc.!
TERMINAL,!MOBILE!APP,!
WEBSITE,!NEWSLETTER,!
FACEBOOK!PAGE,!TWITTER!
ACCOUNT!
BUZZ!ON!FACEBOOK!
(ENGAGEMENT),!
TWITTER,!YOUTUBE,!
BLOGS!etc.!
PUBLIC! CONSUMERS! FANS!
Paid, Owned, Earned media

Create fun and inspiring content
We believe that our different platforms give us a chance to share fun, relevant and interesting content
that informs and entertains our passengers and business partners through various stages of the ‘customer
journey’.
On Facebook we share information about the building process of the new terminal, we inspire fans to
go and visit new destinations, we tell more about our 80 year old history, we inform passengers on
retail and restaurants in the terminal, give travel tips and promote good deals. Also, we try and have
fun to plug into news items or events with funny visual posts (slow starting summer, extreme holiday car
traffic
etc.)
On LinkedIn for example, we share information about real estate possibilities, we produce
infographics about our airlines and their development at the airport and we share presentations about
things that matter to our business.

LinkedIn
Every platform is used to communicate different content, relevant for a
variety
of target audiences.Throughout the year, we started experimenting with
LinkedIn and developing a content strategy.
Our content strategy is based on
-  Products
-  Careers
-  Airline in the Spotlight: Infographics on our airline partners
-  Presentations
-  Corporate news
-  Route development
-  Building process and opening of the new hotel and terminal
View our LinkedIn page here: h@p://linkd.in/1bFNOMH

Facebook Christmas campaign
PAID%
Why
The holiday season = busy times for airports. In our first campaign effort on Facebook
we wanted to claim the holiday spirit online as much as in the terminal
How
We created the Christmas Shopping Quiz on Facebook.The mechanism was simple:
answer Christmas related questions about London and Budapest (our most popular
December destinations) as quickly as possible and share your quickest time on your
Facebook timeline
Results
2.810 new fans joined our Facebook page through the this quiz, that was pushed through
Facebook ads, Facebook shares and a radiocampaign on the number three radio station
of
the country (barter deal)
OWNED% EARNED%

Girls Flight Out
PAID%
Why
To promote the Eindhoven - Barcelona route from transavia.com, we set up
a competition on Facebook in partnership with Net5 (Dutch female
oriented
TV channel) and transavia.com: the ‘Girls Flight Out’
How
transavia.com set up an exclusive flight to Barcelona for 150 BFF’s, lady
celebrities and members of the press. In Barcelona, all passengers where
treated as VIP’s, filling their days with drinking Champaign, shopping and
watching Net5 sneak peeks.
On our Facebook page, ladies where able to sign up for the trip (1),
invite their BFF (2) and share it on their wall (3).
Results
The competition was promoted through Facebooks ads.This generated
2.169 new Facebook fans in just one week time.
OWNED% EARNED%

Base opening Ryanair
PAID%
Why
Ryanair started their base activities on Eindhoven Airport in 2013,
resulting in a cross media campaign through which we gave away free
tickets to Ryanair destinations.
How & Results
A simple retweet competition resulted into almost
1.700 retweets, gaining us 600 new followers.
Also we started a Facebook campaign through which
our fans could invite someone to join them on Ryanair
flights. In a few days time already 1.200 fans signed up for this,
inviting friends to Like our Facebook page.
OWNED% EARNED%

Facebook VIP
PAID%
Why
Our Facebook page gives our fans enough entertainment and information when
they are not traveling or during their orientation phase. But how do we make
Facebook relevant for travelers that are actually at the airport? And how do we
show the world that we are a small but social savvy airport?
How
We created a VIP program that our fans can join. Every month we select VIP’s to
enjoy the onsite program which contains free Facebook parking right at the
entrance, personal assistance, exclusive baggage drop/ check-in desk, free
meal
and fast track at security
Results
Using Facebook ads, we generated over 1.000 VIP members. Since Eindhoven
Airport is a first mover on this we attracted global publicity, including influential
aviation and trends media….
OWNED% EARNED%

No Twitter?!
Well, we do have Twitter, but it has no major focus.This is because we
believe we don’t have sufficient resources to manage our Twitter
account
actively.
We do tweet about external or internal situations that influence the
operation.We do share press releases through our Twitter channel. And
we answer all questions asked, within 24 hours if possible. Our
account is managed by marketing, communications AND operations.
That’s why, without even trying, we have around 2.400 followers

General
Input & Results
General
Small regional airport with 2.9 million passengers
25.000 flights
Over 60 destinations
Digital
1,1 million unique visitors per year
From 0 to over 17.000 Facebook fans in one year
Over 45.000 Facebook check-ins (#4 location in NL)
Weekly Facebook reach of +300.000 people
Highest engagement rates compared to Dutch competition
Over 2.000 Twitter followers
Over 30.000 app downloads
Budget
€20.000 all year (including technical development, design and mediabuying)
FTE
1

Key take outs
In 2013 we were able to create a strong foundation for our digital & social strategy
The consumer is reached through multiple platforms
Although a limitation in available resources we were able to maximize engagement and reach
We create awareness during the Orientation Episode within the customer journey, through
relevant posts and targeted advertising
Integrated social media in the customer journey (traveling towards and being at the terminal)
through the Facebook VIP program
We actively monitor and manage numbers as much as possible: engagement and reach
Keep learning, keep innovating

Miami International Airport
SOCIAL MEDIA INITIATIVES

Innovation
• Best Emerging? MIA!
• Why?
• Astonishing results in only 100 days
(Facebook and Twitter launched June 19, 2013)
• Creative, Clever, Engaging Content
• Quick, Personalized Responses with Exquisite Customer Care
• High Engagement with Customers, Business Partners and
Community
• Impressive Metrics and Results

Innovative Engaging Content
• Created a first-ever airport naturalization ceremony for 85
candidates who became U.S. citizens at MIA in honor of our
85th anniversary. For most of the new citizens, landing at MIA
was their first taste of freedom.
• Invited multi-Grammy winner Jon Secada to sing the U.S.
National Anthem at event and Platinum-selling recording
artist, Lee Greenwood who performed his iconic,
“God Bless the USA”.
• Event widely covered by traditional media and garnered
exceptional SoMe metrics.

Virality: 5.37%
Reach: 9,476
Engaged: 656
People Talking: 509
MIA 85th Anniversary Celebration – Preview Post

Reach: 23,880
New Followers: 182
Direct Mentions: 111
ReTweets: 98
Impressions: 109,231
MIA 85th Anniversary Celebration

Photo Of The Week
• Weekly features with magazine-quality photos
• Interspersed Aviation Department staff photos to
develop staff as SoMe brand ambassadors
• Engaged business partners, such as Lan Cargo, Boeing, etc.
• Generated impressive metrics/engagement
Virality: 3.8%
Reach: 24,016
Engaged: 1,512
People Talking: 913

Virality: 9.23%
Reach: 1,863
Engaged: 301
People Talking: 172
Virality: 1.41%
Reach: 15,176
Engaged: 662
People Talking: 214

Innovative Content
Virality: 5.32%
Reach: 1,465
Engaged: 170
People Talking: 78
Virality: 3.61%
Reach: 637
Engaged: 97
People Talking: 23
MIA – 2nd Season TV Show Post Card Promoting New Routes

Exquisite Customer Care
• Creative, personalized responses
• Quick service recovery with innovative solutions that build relationships with thought leaders
who have become MIA brand ambassadors
• Popular Jamaican DJ “Walshy Fire”, complained about lack of “healthy green” food options &
lack of “homegrown” businesses
o Engaged with him and next day, MIA named a dish in his honor,
“Erie Green Plate”, at one of our “Homegrown” restaurants.
o Becomes on-going MIA brand ambassador
• Well-known Florida SoMe director complains regarding no mommy nursing station
o Personally met & expedited her family’s travel
o Engaged her regarding our new SoMe efforts & nursing station initiatives
• High - influencing travel writer & television personality loses iPad & and can’t get airline to
return it
o Within 24 hours request for help, we intercede with airline & package iPad
for next day shipment

Exquisite Customer Care
Lost iPad Nursing Stations
Metrics - Priceless!

Next Week
Initiatives To Be Launched
Twitter Contest
MIA History Quiz
Facebook Contest
with American Airlines
& Lee Greenwood

MIA Best Emerging!
Not Bad for 100 Days!
61

THANK YOU
DICKIE DAVIS
Director – Terminal Operations & Customer Service
RICHARD ETIENNE
Chief Creative Services – Marketing
EVELIO ZURIARRAIN
Terminal Operations Agent

SIMPLIFLYING
BEST EMERGING AIRLINE/AIRPORT ON
SOCIAL MEDIA

2"2
BUSINESS IMPACT
Over a relatively short period of time, BNE has expanded its social media presence significantly,
reaching new customers, sharing BNE information and fostering peer-to-peer and peer-to-
business engagement across the social space.
In less than three years BNE has grown a social community of over 25,000.
BNE has run three hugely successful Facebook contests in 2013. These contests have
profiled partnerships with airlines and arts partners and also given BNE an opportunity
to gather meaningful data.
BNE has responded to over 600 tweets on Twitter in 2013.
BNE has engaged in over 400 conversations on Facebook in 2013.
Our social community spans more than 20 countries
Connected communities of aviation enthusiasts with each other.

Social media now plays a critical role in how Brisbane Airport
(BNE) communicates with a very diverse audience of
passengers, meeters and greeters and the wider community.
Social media platforms offer BNE a new way of interacting,
proving information and receiving feedback.
BNE has made significant progress in the social media arena
since launching its Facebook page in 2011 and in only two years
is leading Australia’s airports in strategic engagement with
travellers via an active presence on Facebook, Twitter, Pinterest,
and Instagram.
As part of a broader Digital Strategy, BNE’s Social Media
Strategy aims to keep our passengers and community engaged
with BNE and educate them on airport initiatives and changes.
3
BRISBANE AIRPORT
AUSTRALIA’S SECOND BUSIEST AIRPORT BY
AIRCRAFT MOVEMENTS.

We have formed a unique Australian first partnership with
Queensland University of Technology (QUT), with the
appointment of a Chair of Innovation, Professor Alexander
Dreiling, to assist BAC in developing a broad based digital
strategy.
As part of this strategy, Professor Dreiling is assisting BNE to
harness the breadth, intimacy and immediacy of online tools
such as Twitter, Facebook, Pinterest and Instagram to improve
communication and enhance the experience of passengers.
As a result of this appointment, BNE is leading Australia’s
airports in engagement with travellers via social media avenues
including Facebook, Twitter, Pinterest and Linked-in.
Engagement on these social media platforms grew by 80 per
cent in FY12 and 36 per cent in the first six months of FY13.
4"4
SOCIAL MEDIA
PARTNERSHIPS

5"5
FACEBOOK
AN INTEGRAL PART OF OUR STRATEGY
Facebook offers our customers a large, informal and social environment in which they can engage in
peer-to-peer discussions, share their experiences with Brisbane Airport and source information.
19,000
20
Likes
Countries
6%Growth rate
•  Access to BNE intellectual capital: We use
Facebook to provide our customers with an
opportunity to have direct dialog with BNE
Community Officers who source information
from all areas of the business and build
relationships with our customers.
•  Customer listening: We mine Facebook
community conversations and utilise
Facebook to listen to customer sentiments
and concerns.
•  Community building: We host contests on
Facebook to help users connect with one
another; personalise the community and
increase user affinity and loyalty.

•  Access to up to the minute information in the event of minor or major crisis on airport.
•  Immediate answers to questions for passengers both departing and arriving.
•  Customer listening: We use twitter conversations to guide changes around the airport to better improve
the airport experience for our passengers
6
TWITTER
AN INFORMATION TOOL

BNE was Australia’s first airport to launch a dedicated Pinterest
page sharing information about everything from Brisbane and
Brisbane Airport history to travel tips, famous faces at the airport,
fashion, airlines, destinations and general aviation.
Brisbane Airport’s Pinterest ‘boards’ are currently followed by a
number of organisations including ‘Australia (Tourism)’, ‘San
Diego Airport’, ‘Atlantic City International Airport’ and ‘Brisbane
Girls Grammar’ among others.
Pinterest offers our social community:
•  The history of Brisbane Airport.
•  Travel tips.
•  Destinations you can fly to from Brisbane Airport.
•  General aviation images.
7
PINTEREST
AUSTRALIA’S FIRST AIRPORT WITH A DEDICATED
PINTEREST PAGE

Our Instagram account is used to promote the beauty of
Brisbane Airport, the romance of travel and the destination of
Brisbane and Australia.
With nearly 2500 posts tagged with #BrisbaneAirport and over
160 followers, the Brisbane Airport Instagram account is quickly
becoming a big part of our social offering.
Instagram also lists airports as one of the top 15 places photos
are taken making this a very important part of our social strategy.
A current promotion leverages our partnership with Brisbane
Festival to promote the event and Brisbane as a destination.
Instagram offers our social community:
•  A behind the scenes look into Brisbane Airport.
•  Shares travel stories from our passengers and their
experiences at Brisbane Airport.
•  Provides a creative way to share Airport offers.
8
INSTAGRAM
#BrisbaneAirport with nearly 2,500 posts

Brisbane Airport is the first airport in Australia to allow passengers to publicly share personalised SMS messages
on two large LED digital screens located in the international departures area, but highly visible from several levels
of the terminal.
Since the installation of the 3m x 5m screens, hundreds of visitors to the terminal have taken the opportunity to
post a message, be it ‘farewell’, ‘welcome’, ‘we’ll miss you’, ‘come back soon’ or ‘congratulations’.
9
INTERACTIVE DIGITAL SCREENS
THE FIRST AIRPORT IN AUSTRALIA

The primary goal of our social community is to
improve the travel experience for our
passengers and encourage engagement
between our passengers and Brisbane Airport.
Traditionally the passenger relationship has
been ‘owned’ by the airline, however by building
a solid social community BNE has been able to
achieve a number of initiatives to improve
Brisbane Airport.
"
10"10
KEY RESULTS
ON SOCIAL MEDIA
Key achievements
» In less than three years we have grown a social
community of over 25,000.
» Our social community spans more than 20 countries.
» Engaged in over 400 conversations on Facebook in 2013.
» Responded to over 600 tweets on Twitter in 2013.
» Run three hugely successful Facebook contests in 2013.
These contest have profiled partnerships with airlines and
arts partners and also given BNE an opportunity to gather
meaningful data.
» Improved BNE Airport based on customer concerns and
feedback gathered through social platforms.
» Connected communities of aviation enthusiasts with each
other.
» Improved community engagement.

- END -
Stay tuned to http://simpliflying.com for the awards results

#SFAwards13 Best Emerging Airline/ Airport on Social Media - Finalist Presentations

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