1. Airports are becoming havens for the Connected Traveler. This provides unprecented opportunities for airports to
engage these travelers profitably. Many airports have taken the plunge and have already started to connect with
these travelers. While getting many fans and followers is a start, it is only the beginning. The real challenge lies in
engaging them and driving results from this engagement.
Has your airport identified how to think beyond fan numbers and instead tie social media to specific business
objectives? Whether you are new to social media or are an airport with an existing social base, a strategic plan
needs to be in place in order to make social media work for your airport.
MasterClass
Airport Marketing 2.0
The new realities of social media The MasterClass uniquely merges
mean that it is no longer enough to theory with practice through a In a Nutshell Social Traveler Life
Learn about the
just have a large number of fans or curriculum that comprises over 50
followers. The ability to drive airport and airline case-studies that Over 50 real-world
specific business goals, and will force participants to think on aviation case studies
measure the results when using their feet and derive solutions to
Up to 25 executives
social media, helps an airport to real-world challenges encountered
provide the best mix of social with today's connected travelers. Learn about the
media and marketing tactics for Connected Traveler
the specific airport audience. From measuring business goals Lifecycle and the
through social media to analyzing opportunities it presents
The SimpliFlying MasterClass for your performance against the
competition, the MasterClass Measure your efforts
Airports serves as a reality check for
using free tools and stay
airport executives familiar with covers all grounds through
ahead of competition
social media but not yet using it to real-world examples, interactive
drive business objectives. If you are group exercises and simulations. Test your prowess
a VP, Director or an Executive in through group work and
Corporate Communications, Get ready to roll-up your sleeves, walk away with a
Customer Service, eCommerce or get your hands dirty and apply the detailed strategic
Marketing, this MasterClass is for lessons learnt in the MasterClass! implementation plan
you.

2. DAY 1: Airports in Social Media
.....................................................
.............................................................................................................
1. Introduction to the Connected Traveler Lifecycle “[The SimpliFlying
2. How to leverage opportunities in the Connected Traveler Cycle MasterClass] was fantastic. It
3. Introductory case-studies on Airports driving results from social media was the best investment of a
4. What airports can learn from the Top 10 airports in social media day that I’ve made in a long
time.”
DAY 1: Deep Dive
..................................................... Halifax International Airport
1. Social Media Resource Allocation ............................
2. The importance of location-based tools for airports
3. Hands-on with the Top 10 Social Monitoring and Analysis Tools
4. Effective listening: How any airport employee can track mentions
5. Identifying key social influencers of the airport and its customers.
DAY 2: Measuring ROI & Hands-on Group Exercises
.....................................................
1. Setting up ROI Dashboards and key performance indicators Watch this video to see what
2. Crafting srategic roadmaps for the airport people are saying
3. Group presentations & Identifying top ideas and “low-hanging fruits” about our MasterClasses:
4. Designing a roadmap for executing the Top 5 strategies j.mp/WhatTheySay
............................
Prerequisites SimpliFlying is a leading
..................................................... consulting firm that has
advised over 25 airlines and
All participants must bring their own internet-enabled notebooks. airports on customer
engagement strategy to drive
Investment business goals. One of the Top
..................................................... 5 most influential on Twitter for
1-Day €995 2-Day €1495 recognized by FlightGlobal for
All rates are on a per-person basis. A minimum five attendees is required for the MasterClass. being one of the Top 2 leading
aviation blogs.
Travel & Misc. Expenses
..................................................... SimpliFlying has offices in New
and MasterClasses globally. For
SimpliFlying.com.
Contact us at:
masterclass@simpliflying.com
to explore further options.
2012 and are subject to
change.