1. NASHVILLE
MEDIA GROUP
2009 MEDIA GUIDE
Marketing Strategies and Internet Products
Targeting Today’s Consumer

2. NASHVILLE
Media Group
OUR OBJECTIVE
Nashville Media Group assists small to mid-sized businesses in the Nashville and
surrounding areas in attracting customers using our proven advertising tools and
strategies.
Committed to Delivering Value to Consumers while
Contributing to our Customer’s Success
About Nashville Media Group
• Nashville Media Group is an affiliate of Best City
Dining and City Rewards Networks
• Our Networks include over 75 cities in the U.S.
•Our Network attracts over 5 million monthly visitors
• Our Network Demographics
85% have at least a 4-year degree
Average Household Income of $90,000
55% Women and 45% Men
 Most consumers frequent our site twice a week

3. NASHVILLE
OUR INTERNET PRODUCTS
Media Group
CITY REWARDS NETWORK AND BEST
CITY DINING
Incentive Websites Video Incorporation
 
Local Dining Guides Website Design and Hosting
 
Email Campaigns

Did you Know?
• 2 out of 3 people are currently internet users
• The Internet will influence nearly half of total retail sales in 2010
• Internet-based coupon usage grew 111% in 2002, and another 365% in 2003
• 36% of online consumers download coupons at least monthly**
• Online Coupon users “make more money, shop online more and talk about new products
with peers more than offline coupon users do”.**
• As much as 52% of customers go online before buying offline
(Yahoo/OMD, 2006)
• 57.1% of shoppers 18 or older say the Internet is their main source of information pre-
purchase.
(Burst Media, April, 2006)

4. NASHVILLE
FOUR OUT OF FIVE NASHVILLIANS ARE ONLINE. WILL
Media Group
THEY BE ABLE TO FIND YOUR BUSINESS?
Incentive Websites
Nashville Media Group offers a mix on
Through our Best Nashville Dining (www.bestnashvilledining.com)
online tools and advertising expertise to
And Nashville Rewards (www.nashvillerewards.com) websites,
bring customers and businesses together.
we link Nashvillians with local businesses and restaurants. Entice
Because we are a Nashville company we new customers or bring back old clients by offering easy-to-find
understand the requirements of reaching downloadable coupons and important details about your
local consumers. Establishment.
Advertising Strategy and Planning
We collaborate with our team to create a comprehensive
advertising plan that identifies your target consumer and
outlines effective options for reaching your target
demographics.
Planning Market Analysis and Customer Profiling
We provide analysis of key marketing factors including
competition, market position, company strengths and
weaknesses as well as current market opportunities and threats.
Web Design
We can create custom logos, websites and marketing collateral
Strategy Execution for use in your marketing and advertising campaigns.
Video Marketing
We can produce and market your business through video advertising via the
internet. Much like a TV commercial the impact of video is much higher than
that of static print ads. We can increase your exposure by adding video to
your overall marketing plan.

5. NASHVILLE
Media Group
Nashville Rewards: Home Page
www.nashvillerewards.com
Nashville Mobile Rewards
Coupon Consumers can
Categories receive coupons
Lists the delivered to a cell
products and phone or PDA
services by
category and National Savings
even Get Savings from
subcategory to national retail
find specific websites
offers and areas
Subscribe to
Sponsor Newsletter
Listings Consumers can
Sponsor Listings receive regular
rotate each time emails with
the page is information about
visited current coupons
and specials
Five Newest Most Popular
Coupons Advertisers
The most recent List the most
coupons added frequently visited
to the site establishments.

6. NASHVILLE
Nashville Rewards: Listing and Coupon View
Media Group
www.nashvillerewards.com
Coupon Coupon Wallet
Options Displays the
Print the number of
coupon, Email it coupons saved by
to a friend, add the visitor for easy
it to your access
wallet, or send it
to your cell Banner Ad Space
phone or PDA Get 4x more
exposure with
banner ad
advertising that
appears in every
category. Links to
your website or
your coupon offers
Company
information links
Get maps and
driving directions
or visit the
business’ website
with one click

7. NASHVILLE Best Nashville Dining: Home Page View
Media Group
www.bestnashvilledining.com
Site Search Rewards Link
Search by Zip Link to Nashville
code, city, Rewards site
category
Top Category
Lists the most
frequently
Reservations
visited
Links
restaurant
Link to
types
OpenTable.com
and specific
restaurants that are
Latest affiliated with Open
Reviews Table
Lists the latest
restaurant
reviews
Sponsor
Listing
Restaurant
listings rotate
every time the
page is viewed

8. NASHVILLE Best Nashville Dining Sponsor Listing View
Media Group www.bestnashvilledining.com
Restaurant
Information
Restaurant
Links to Viewable
Description
menu, online
Custom Text
coupons, forward
describing
store info to cell
restaurant using
phone or email
SEO tools
Picture Display
Publish up to four
pictures of
Location Map
cuisines or the
Map link and
restaurant
driving directions
to your store
Comment Box
Positive
comments left
will be posted.
Negative
comments are
emailed to store
mgmt.

9. OPT-IN SMS MARKETING
Cell phones and PDA are
everywhere. There are more cell
phones in the U.S. than
Televisions and Computers and
you could be utilizing this
incredible marketing tool
We offer you a text message
marketing program with every
subscription. With this account,
you can (with our help) build a
database of users who opt in to
receive offers from you. With
this database you can now
market specials and products up
to 4 times per month directly to
the customers cell phone. And
since text messages are 95%
Friend of
read, you are sure to get your
friend
Friend of
message noticed. And through
consumer
viral marketing, your customers Friend of
Consumer
can forward your message on friend
w/your
instantly reaching more and more
message
people Friend of Friend of
consumer friend
And it’s included at no additional
charges!

10. NASHVILLE
Cost
Media Group
Here’s the best part! There
is no additional out of
pocket costs. Only the cost For Example: We distribute 50 gift certificates each
of food. The way we work month in the amount of $25. Each GC is good
is by trade in the form of gift toward the purchase of $40. Tack on automatic
certificates. And with each 18% gratuity and taxes and you’ve brought $27 in
gift certificate, you get the door (if they spend the bare minimum).
money in the door.
So, the way it works is we
negotiate a number of gift
certificates that we use to
market your business and drive
customers in the door. With
each gift certificate
redeemed, the customer still
has to purchase an amount over
the value of the GC so you are
getting customers in the door
and cash value! And, if we don’t
distribute any gift
certificates, you still get our
other services regardless.

11. NASHVILLE
Media Group HOW DOES NASHVILLE MEDIA GROUP COMPARE TO OTHER
LOCAL ADVERTISING OPTIONS
Yellow Pages Coupons Draw Motivated Customers
We offer a wide range of features that are not available in
static directory listings. You can add details to your 75% of the 24-44 age group uses coupons
listing including menus, service offerings, logos,
for purchases
pictures and downloadable coupons redeemable at
your business.
84% of surveyed internet users with
household incomes over $75,000 use online
coupons for purchases
CitySearch
Unlike Citysearch, our goal is to bring customers to your
61% of coupon users said that coupons
business by providing valuable incentives. We do not
influence them to try new products or
conduct editorial reviews or allow our site visitors to
services
post negative comments.
Neighborhood Mailers
By advertising your specials on the internet, shoppers
don’t need to keep track of cumbersome mailers.
They simply go to one our websites and print the
coupons they need.

12. NASHVILLE
Media Group
NASHVILLE MEDIA GROUP ADVERTISING PROGRAMS
BOAST THE MOST COMPETITIVE COST PER CUSTOMER
Advertising Cost per Customer
Our Average cost per customer is less than $1 versus Direct Mail which
often is $8 or higher per redemption

13. NASHVILLE
Media Group Nashville Media Group advertises on all major paid
search engines to maximize your exposure

14. NASHVILLE
Monitoring the results of your campaigns are the key
Media Group
to successful advertising campaign
We want you to get the maximum return on
your advertising investment. Our account
management team monitors your account
monthly and provides you with advice and
suggestions on how to improve your campaign
results.

15. MARKETING OF NASHVILLE REWARDS.COM