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Horn Group Social Media Boot Camp 08.09

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Shannon Latta
Shannon Latta

Horn Group's basic social media boot camp presentation.

BusinessEntertainment & HumorTechnology
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Social Media Boot Camp August 26, 2009
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Five Rules to Live By ,[object Object],[object Object],[object Object],[object Object],[object Object],*
The Game Has Changed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Look at the Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Look at the Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Reuters reporter Alexei Oreskovic .
Social Media for Business
Generating Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Lithium / MyFico case study
Driving Bottom-Line Cost Savings
Improving Customer Service/Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thought Leadership in Life Sciences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Driving Brand, Thought Leadership, Recruiting
Tools – and How to Use Them
Mapping the Right Tools to your Objectives Financial Customers Brand Revenue/Lead Generation Service and Experience Brand, Idea Generation, Competition Communities Lithium, Jive, Teligent Content-Sharing Tools Slideshare Scribd Ustream BlogtalkRadio Upcoming.com Microblogs Twitter Yammer Social Media Press Releases Communities Lithium, Jive, Teligent Microblogs Twitter Blogs Typepad/Moveable Type, Wordpress Microblogs Twitter Tweetstats, BudUrl, Tweetmeme Innovation Management BriteIdea Content-Sharing Tools Slideshare, Scribd, Ustream, BlogtalkRadio, YouTube, Upcoming.com Social Networks LinkedIn Facebook
Blogging Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tool Profiles: Microblogging Lead gen, branding, competitive intelligence, idea generation
What to Tweet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tweet . a post, 140 characters or less. Retweet, or RT. to repost a tweet that someone else created. Direct Message, or DM . Private; only the person you tweeted can see this message. The @ sign. identifies a Twitter user (@sfmoma) Hashtag (#). Put in front of a term (#robertfranks, #dada) will enable people searching for that term to find all tweets related to it.
Twitter Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brands on Twitter
Microblogging Measurement
Journalists and Social Media on Twitter
Keeping Tabs on the Competition
Tool Profiles: Facebook ,[object Object]
Tool Profiles: Content-Sharing “ YouTube for Presentations” Lead gen, branding
Mistakes…and Learning From Them ,[object Object],[object Object],[object Object],[object Object]
When There’s a Crisis ,[object Object],[object Object],[object Object]
Crises Outside Your Control 997 News articles 48,000+ blog posts
Know What’s Being Said… 30-day charts created with
…and If It’s Having an Effect
Developing a Strategic Social Media Plan I. Plan III. Tune II. Engage
Social Media Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],I. Plan
Social Media Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],III. Tune ,[object Object],[object Object],[object Object]
horngroup.com 2009 Communicator Award of Distinction Horn Group Website Homepage 2009 Bronze Telly Award Excellence in Video, Horn Group Website Shortlisted in ZDNet’s February 2009 Social PR Survey Web Marketing Association 2008 WebAward for Outstanding Website 2007 Standard of Excellence Right Media Corporate Identity and Website Development   Graphic Design USA 2007 American Graphic Design Award Right Media Design and Development Top 100 Woman-Owned Business, 2008, 2007 San Francisco Business Times A Top Mid-Sized Agency 2007 PRSourceCode Top Tech Communicators Survey Best Mid-Sized Agency 2006 PRSourceCode Best of the Best Communicators Agency Ranking by 300 Top Tech Reporters 2006 Web Marketing Association WebAward PR Standard of Excellence San Francisco + New York 2006 Bell Ringer Award League of American Communications Pros 2005 Gold Magellan Award – Kalido League of American Communications Pros 2005 Top 50 Campaign – Kalido National Communicator Awards Award of Excellence International Galaxy Awards Gold Award SVAMA Sherlock Award BMA International Pro-Comm Awards Best of Division Working Women Awards Entrepreneurial Excellence Award International Mercury Awards Bronze Award IABC Silver Six Awards Program Award of Excellence The Bulldog Awards , Bronze Award

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Horn Group Social Media Boot Camp 08.09

  • 1. Social Media Boot Camp August 26, 2009
  • 2.
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  • 7. Social Media for Business
  • 8.
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  • 11.
  • 12. Driving Brand, Thought Leadership, Recruiting
  • 13. Tools – and How to Use Them
  • 14. Mapping the Right Tools to your Objectives Financial Customers Brand Revenue/Lead Generation Service and Experience Brand, Idea Generation, Competition Communities Lithium, Jive, Teligent Content-Sharing Tools Slideshare Scribd Ustream BlogtalkRadio Upcoming.com Microblogs Twitter Yammer Social Media Press Releases Communities Lithium, Jive, Teligent Microblogs Twitter Blogs Typepad/Moveable Type, Wordpress Microblogs Twitter Tweetstats, BudUrl, Tweetmeme Innovation Management BriteIdea Content-Sharing Tools Slideshare, Scribd, Ustream, BlogtalkRadio, YouTube, Upcoming.com Social Networks LinkedIn Facebook
  • 15.
  • 16. Tool Profiles: Microblogging Lead gen, branding, competitive intelligence, idea generation
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  • 21. Journalists and Social Media on Twitter
  • 22. Keeping Tabs on the Competition
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  • 24. Tool Profiles: Content-Sharing “ YouTube for Presentations” Lead gen, branding
  • 25.
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  • 27. Crises Outside Your Control 997 News articles 48,000+ blog posts
  • 28. Know What’s Being Said… 30-day charts created with
  • 29. …and If It’s Having an Effect
  • 30. Developing a Strategic Social Media Plan I. Plan III. Tune II. Engage
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  • 34. horngroup.com 2009 Communicator Award of Distinction Horn Group Website Homepage 2009 Bronze Telly Award Excellence in Video, Horn Group Website Shortlisted in ZDNet’s February 2009 Social PR Survey Web Marketing Association 2008 WebAward for Outstanding Website 2007 Standard of Excellence Right Media Corporate Identity and Website Development   Graphic Design USA 2007 American Graphic Design Award Right Media Design and Development Top 100 Woman-Owned Business, 2008, 2007 San Francisco Business Times A Top Mid-Sized Agency 2007 PRSourceCode Top Tech Communicators Survey Best Mid-Sized Agency 2006 PRSourceCode Best of the Best Communicators Agency Ranking by 300 Top Tech Reporters 2006 Web Marketing Association WebAward PR Standard of Excellence San Francisco + New York 2006 Bell Ringer Award League of American Communications Pros 2005 Gold Magellan Award – Kalido League of American Communications Pros 2005 Top 50 Campaign – Kalido National Communicator Awards Award of Excellence International Galaxy Awards Gold Award SVAMA Sherlock Award BMA International Pro-Comm Awards Best of Division Working Women Awards Entrepreneurial Excellence Award International Mercury Awards Bronze Award IABC Silver Six Awards Program Award of Excellence The Bulldog Awards , Bronze Award